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Publikováno v:
Journal of Applied Marketing Theory, Vol 10, Iss 1 (2023)
Advertising and marketing managers understand that not all brands need to be on social media, but what is not clearly understood is consumers’ engagement expectations for brands that are on social media. Therefore, this study investigates the impac
Externí odkaz:
https://doaj.org/article/3752cfc637ae4d788f22b5299f1906a9
