Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Joanna Wyrwisz"'
Autor:
Joanna Wyrwisz, Katarzyna Solecka
Publikováno v:
Journal of Modern Science, Vol 54, Iss 5, Pp 863-880 (2023)
Objectives The topic of the article is social media considered in the context of women's attitudes and purchasing decisions. The authors' intention was to assess the importance and use of social media in women's decision-making process. In particular
Externí odkaz:
https://doaj.org/article/f3adb0585f2c4ceaa72e543a88f182b5
Publikováno v:
Nowoczesne Systemy Zarządzania, Vol 15, Iss 1, Pp 13-22 (2020)
The article presents selected elements of human capital in creating added value and creating the organization’s competitiveness on the global market. Human capital management components have been identified in strategic terms. The most important el
Externí odkaz:
https://doaj.org/article/fe49c65ccbe94458aad508a252ac558e
Autor:
JOANNA WYRWISZ
Publikováno v:
Nowoczesne Systemy Zarządzania, Vol 12, Iss 2, Pp 203-214 (2017)
The aim of the article is presenting blogs as important tools of marketing communication that are helpful in brand image creation. The digitization of marketing processes caused that blogs had become a new and effective instrument of the communicatio
Externí odkaz:
https://doaj.org/article/07b55d1fb6b0401d8ac9eb5d5a67119b
Autor:
Joanna Wyrwisz
Publikováno v:
Journal of Agribusiness and Rural Development, Vol 3, Iss 37, p 581–588 (2015)
The goal of the article is to determine the place and role of opinion giving services in consumer behaviours. The discussion is conducted around the thesis saying that in the information society, opinion giving services constitute an important source
Externí odkaz:
https://doaj.org/article/019bcae57b5743fd94b182c65395f4f9
Publikováno v:
Innovation in the Digital Economy ISBN: 9781003384311
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::02c703e1b95449f032553592ba1551e7
https://doi.org/10.4324/9781003384311-7
https://doi.org/10.4324/9781003384311-7
Autor:
Yaryna Samusevych, Serhiy Lyeonov, Artem Artyukhov, Volodymyr Martyniuk, Iryna Tenytska, Joanna Wyrwisz, Krystyna Wojciechowska
Publikováno v:
Sustainability
Volume 15
Issue 1
Pages: 831
Volume 15
Issue 1
Pages: 831
To ensure the progress of sustainable development and overcome threats to national security, the development of tools for balancing ecological, economic and energy aspects of economic activity acquires special importance. This study is related to the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6529e0c2cffb8cf9b85c8e2f66cf121b
Publikováno v:
EUROPEAN RESEARCH STUDIES JOURNAL. :545-556
PURPOSE: The aim of the article is to develop an algorithm to optimize logistics and distribution of the supply chain, taking into account transport costs, inventory and customer demand.
DESIGN/METHODOLOGY/APPROACH: To solve the problem, the cla
DESIGN/METHODOLOGY/APPROACH: To solve the problem, the cla
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d445214ef6918cf213c09b7910c5f690
https://doi.org/10.35808/ersj/2284
https://doi.org/10.35808/ersj/2284
Publikováno v:
EUROPEAN RESEARCH STUDIES JOURNAL. :264-277
Purpose: The subject of this article is the identification and evaluation of communicated values and values actually declared by consumers' gender and age. Design/Methodology/Approach: The article presents a research approach based on a literature qu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::efbd2e5c201de2f20681a140d89767b3
https://doi.org/10.35808/ersj/2223
https://doi.org/10.35808/ersj/2223
Autor:
Jacek Dziwulski, Joanna Wyrwisz
PURPOSE: The authors' intention is to indicate the growing interest and importance of sustainability in the overall brand image from a strategic perspective. Identifying and assessing brand commitment to sustainability according to consumer gender is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f20d7a824c792eeafaf994db752dd67a
https://www.um.edu.mt/library/oar/handle/123456789/102643
https://www.um.edu.mt/library/oar/handle/123456789/102643
Autor:
Joanna Wyrwisz
Publikováno v:
Studia i Prace WNEiZ. 48:363-372
Celem artykulu jest wskazanie cyfrowej abstynencji jako wspolczesnego trendu rynkowego determinującego metody i narzedzia komunikacji marketingowej organizacji z otoczeniem rynkowym. W artykule zastosowano podejście badawcze oparte na badaniach pi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::77e35d67113056e4e510e8a708d56c24
https://doi.org/10.18276/sip.2017.48/2-31
https://doi.org/10.18276/sip.2017.48/2-31