Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Joanna Phillips Melancon"'
Publikováno v:
Qualitative Market Research: An International Journal. 26:1-18
Purpose Given the division between conservative and liberal ideologies on many issues, brands navigate social media minefields whenever they take a social or political stance. This study aims to explore real-time social media consumer responses to ei
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::520ad023a8fe39a95497af0c67f6b4d9
https://doi.org/10.1108/qmr-07-2021-0089
https://doi.org/10.1108/qmr-07-2021-0089
Publikováno v:
Journal of Consumer Marketing. 38:780-790
Purpose The purpose of this study is to explore the antecedents of consumer entitlement among loyal consumers in response to a perceived brand failure, as well as the effect of consumer entitlement on satisfaction and behavioral intentions. Design/me
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2b7d9660e42a4e50b20b01695a0e967f
https://doi.org/10.1108/jcm-09-2020-4138
https://doi.org/10.1108/jcm-09-2020-4138
Publikováno v:
Services Marketing Quarterly. 42:194-207
This study examines how marketing executives perceive valuations of sponsorship assets of soccer clubs. It was conducted with French marketing executives in regard to sponsorship assets of four Lig...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::47daf6cee87be86889d9862fb5ffc478
https://doi.org/10.1080/15332969.2021.1976003
https://doi.org/10.1080/15332969.2021.1976003
Publikováno v:
Cyberpsychology, Behavior, and Social Networking. 22:472-476
Troll is a commonly used term for disinhibited individuals who create havoc as they lurk and lash out with the purpose of disrupting the environment in online communities. This research focuses on the phenomenon of trolling in a livestream video broa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3680a1f75c7e46cb666bc55fc0da85c5
https://doi.org/10.1089/cyber.2018.0560
https://doi.org/10.1089/cyber.2018.0560
Publikováno v:
Business Horizons. 61:157-167
Service failures, once handled quietly by customer service departments, are now played out on a highly public social media stage. These failures can result in not only the loss of a loyal consumer but also can negatively affect relationships with tho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::72d3feb66b1bb28d298d79103da0f5ce
https://doi.org/10.1016/j.bushor.2017.09.015
https://doi.org/10.1016/j.bushor.2017.09.015
Publikováno v:
Journal of Research in Interactive Marketing. 12:79-93
PurposeThe overall purpose of this study is to investigate and gain a better understanding of perceptions of source credibility and consumer motivation to view live-stream broadcasts. Of particular interest is gender differences based on the gender o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e49ac8517e9b20a4412105b466fbbced
https://doi.org/10.1108/jrim-05-2017-0035
https://doi.org/10.1108/jrim-05-2017-0035
Publikováno v:
Journal of Services Marketing. 29:293-301
Purpose – This paper aims to investigate how changes in technology and gender roles have changed Generation Y’s (Gen Y) perception of the gender of services from previous studies. Although the past 20 years have seen substantial changes in servic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::99155ca6c6b81f48d3709db3cb837df9
https://doi.org/10.1108/jsm-04-2014-0148
https://doi.org/10.1108/jsm-04-2014-0148
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
The rise of social media has been heralded as the greatest paradigm shift for business and marketing since the industrial revolution (Qualman 2014). Over 97 % of businesses are using social media as a marketing tool and 84 % have plans to increase th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f52cff8c7fd0be84d8dd96ca4cc0b06
https://doi.org/10.1007/978-3-319-26647-3_113
https://doi.org/10.1007/978-3-319-26647-3_113
Publikováno v:
Journal of Services Marketing. 26:51-59
PurposeThe purpose of this paper is to explore potential negative outcomes of high fan identification as well as to identify the causal mechanism or mediator by which high identification may result in such negative responses.Design/methodology/approa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::15f32cf3fcab728ed1b122c306fc610f
https://doi.org/10.1108/08876041211199724
https://doi.org/10.1108/08876041211199724
Autor:
Joanna Phillips Melancon
Publikováno v:
Journal of Research in Interactive Marketing. 5:298-312
PurposeVirtual environments (VEs) are computer‐based, three‐dimensional virtual worlds where users create avatars and interact socially and competitively within the environment. Users spend millions of dollars every year consuming items for their
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e331c99d6dbf2e0a2bb19517c246c3f6
https://doi.org/10.1108/17505931111191500
https://doi.org/10.1108/17505931111191500