Výsledky vyhledávání - "Joana César Machado"

Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect

Autor: Beatriz Fonseca, Joana César Machado, Carla Carvalho Martins

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

This paper examines how a critical dimension of logo design, namely naturalness, along with logo color, influences brand gender perceptions, and whether brand-design-induced gender perceptions ultimately impact affective reactions to logos. Data were

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::992c95531369615bb2d81992d7eb58ce
https://doi.org/10.1057/s41262-020-00216-4

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Bridging the gap between brand gender and brand loyalty on social media

Autor: Leonor Vacas de Carvalho, Joana César Machado, Salim Azar

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Journal of Marketing Management
Journal of Marketing Management, Westburn Publishers, 2020, 36 (11-12), pp.1125-1152. ⟨10.1080/0267257X.2020.1740293⟩

International audience; Brand gender has been suggested to influence consumer’s responses to the brand. The aim of this research was to deepen the understanding of the relationship between brand gender and brand loyalty by developing a research mod

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::93941c5100711174613c9c3717294638
https://doi.org/10.1080/0267257x.2020.1740293

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Guest editorial

Autor: Fraser McLeay, Stuart Roper, Vignesh Yoganathan, Joana César Machado

Publikováno v: Internet Research. 30:19-22

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9871b0ce25e702a6cfb0adcc8ed6e11d
https://doi.org/10.1108/intr-02-2020-555

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Highly proteolytic bacteria from semi-ripened Chiapas cheese elicit angiotensin-I converting enzyme inhibition and antioxidant activity

Autor: Paula Jauregi, Joana César Machado, Cid R. Gonzalez-Gonzalez, J. Stephen Elmore, Anne L. McCartney, Sandra F. H. Correia

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

Chiapas cream cheese (CCH) manufacturing process involves a long acid-enzymatic coagulation period of full-fat cow raw milk to achieve an acid and crumbly cheese. These sensorial aspects are related to lactic acid bacteria activity during ripening. O

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4ec740bd1b5d03f17538712fd2514935
https://doi.org/10.1016/j.lwt.2019.05.039

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Motives to engage with sports brands on Facebook and Instagram – the case of a Portuguese football club

Autor: Paulo Duarte, Carla Carvalho Martins, Joana César Machado, Frederico Correia Ferreira, Susana Costa e Silva

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

PurposeSocial network sites are key marketing tools that allow brands to connect and engage with consumers. However, there is still a lack of evidence of their value for football brands. This research aims to understand the motivations for fans to en

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f7da947cc5fa117db621ec062bcca15b

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Autor: Paulo Duarte, Carla Carvalho Martins, Joana César Machado, Susana Costa e Silva

Publikováno v: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Agência para a Sociedade do Conhecimento (UMIC)-FCT-Sociedade da Informação
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)

This article explores how cause-related marketing influences consumer response in an online environment, by analyzing the relationships between consumers’ perceptions of Cause-related Marketing (CrM) and their behavioral intentions toward an online

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::aab43258e5ecc1fdc01e260bdfc99705
https://hdl.handle.net/10400.6/7644

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Same design, same response? Investigating natural designs in international logos

Autor: Anna Torres, Joana César Machado, Patrício Costa, Leonor Vacas de Carvalho, Michel van de Velden

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Agência para a Sociedade do Conhecimento (UMIC)-FCT-Sociedade da Informação
The Journal of Product and Brand Management, 28(3), 317-329. Emerald Group Publishing

Purpose This paper aims to investigate the commonalities and asymmetries between consumer responses to different types of natural designs across countries. Design/methodology/approach Data were gathered through a survey in three European countries ra

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e82fbdd992e6009d881da525d2deae22

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Brand, identity and corporate reputation

Autor: Ming Lim, Joana César Machado, Oriol Iglesias

Publikováno v: Marketing Intelligence & Planning. 33

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::05940de0ae13c7684b9cd314693cb0ed
https://doi.org/10.1108/mip-01-2015-0006

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Brand logo design: examining consumer response to naturalness

Autor: Patrício Costa, Leonor Vacas de Carvalho, Anna Torres, Joana César Machado

Purpose – This paper aims to study how logo design characteristics influence consumer response. Based on an in-depth literature review on consumer responses to logo design, the authors included in this research one fundamental dimension of logo des

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a6f39baaef01cc98298fb1a936659ea4
https://hdl.handle.net/10400.14/20304

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