Zobrazeno 1 - 10
of 54
pro vyhledávání: '"Joan Llonch"'
Publikováno v:
European Research on Management and Business Economics, Vol 30, Iss 3, Pp 100260- (2024)
Drawing on dynamic capabilities theory, the study aims to contribute to the existing literature by investigating the mediating role of integrated marketing communication (IMC) in the relationship between market orientation (MO) and customer-related a
Externí odkaz:
https://doaj.org/article/563699e786c546988a5a7ae175adbf6c
Publikováno v:
Journal of Innovation and Entrepreneurship, Vol 11, Iss 1, Pp 1-19 (2022)
Abstract Questions "Where does innovation initiate in a company?" and "How can a small and medium-sized enterprise (SME) leverage its different resources to enhance its innovation capabilities to outperform its competitors?" remain unanswered to date
Externí odkaz:
https://doaj.org/article/962f25a78b014278acb5c4a2ba26d982
Publikováno v:
International Journal of Innovation Studies, Vol 6, Iss 1, Pp 1-10 (2022)
Globally, small and medium-sized enterprises (SMEs) are engines of economic growth and job creation. After the pandemic, innovation activities have become more critical than ever as a generator of competitiveness. Therefore, we need to better underst
Externí odkaz:
https://doaj.org/article/775f9cc8709b4605b2110f08f0fa1dfb
Autor:
Francisco Villegas Pinuer, Leslier Valenzuela Fernández, Joan Llonch Andreu, Pilar López Belbeze
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 22, Iss 1, Pp 35-50 (2022)
Environmental Sustainability (ES) is a growing concern for society’s development while identifying companies’ need to define sustainability-based strategies. Small and medium-sized enterprises (SMEs) have an essential role; generating more than 6
Externí odkaz:
https://doaj.org/article/d7fed7c68eff4b5098029cca52c9d200
Publikováno v:
Journal of Economics Finance and Administrative Science, Vol 26, Iss 52, Pp 358-375 (2021)
Purpose – Taking the customer-centric nature of integrated marketing communications (IMC), this article investigates the specific role of customer performance in IMC effectiveness in various size companies applying inter-country context. Design/met
Externí odkaz:
https://doaj.org/article/3ff68d75c7264fac899640c4bd0feca4
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 23, Iss 3, Pp 437-459 (2019)
Purpose – This paper fills a gap in the literature on branding, as local and glocal brands have not received as much attention as global brands from academics and practitioners and the scarce amount of relevant research done on glocal branding stra
Externí odkaz:
https://doaj.org/article/6e8b0eb8873d40d8b2f1359a76145755
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 10, Iss 3, Pp 85-110 (2010)
Although the important role that new SME have for economic development, the relationship among three key strategic orientations as Entrepreneurial orientation (EO), Market orientation (MO) and Learning orientation (LO) with innovation and new SME´s
Externí odkaz:
https://doaj.org/article/9081e4e0429443e088bad47e00940a10
Publikováno v:
Journal of Contemporary European Studies. Routledge
Cosmopolitanism, which is often defined as openness to other cultures and individuals, is significant for understanding processes of stratification in contemporary, globalised societies that are home to increasingly diverse populations. In this paper
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::671289ddb3090147ed7e53cf9a761b05
https://pure.eur.nl/en/publications/e121d392-a44c-4047-b45c-a24ae339c60b
https://pure.eur.nl/en/publications/e121d392-a44c-4047-b45c-a24ae339c60b
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::52c2ccbf551b23fccd0e297544f48566
https://doi.org/10.1007/978-3-031-24687-6_145
https://doi.org/10.1007/978-3-031-24687-6_145
Publikováno v:
International Journal of Entrepreneurship and Small Business; 2024, Vol. 51 Issue: 3 p404-431, 28p