Zobrazeno 1 - 10
of 108
pro vyhledávání: '"Joan Lindsey-Mullikin"'
Publikováno v:
CSU Journal of Sustainability and Climate Change. 2
Autor:
Joan Lindsey-Mullikin, Norm Borin
Publikováno v:
Business Horizons. 60:473-482
Many successful companies spend substantial time and effort engaging with potential consumers on social media sites. They determine how consumers spend their time online and develop interesting content to increase awareness and enjoyment of the brand
Publikováno v:
International Journal of Information Management. 53:102126
A widely accepted ideation assumption is that the quality of ideas improves as the number of unique ideas increases. In many situations, this assumption also means that better ideas tend to come later in a brainstorming process, which indicates an or
Publikováno v:
Journal of Retailing. 90:198-205
This research endeavors to understand the contingent effects of semantic price cues while taking into consideration several important contextual factors. These factors include where the customer encounters the semantic cue (in-store, at-home, online)
Publikováno v:
Journal of Product & Brand Management. 22:118-128
PurposeThe purpose of this paper is to investigate the impact of three green strategies on key consumer metrics. More specifically, it aims to measure consumers' purchase intentions of new green, recycled/refurbished products, green company processes
Publikováno v:
Journal of Product & Brand Management. 21:293-300
PurposeThis paper presents a model relating Nagle and Holden's factors of price sensitivity to expected price and willingness to pay. This work presents various perspectives on price elasticity/sensitivity, empirically tests aspects of the influence
Autor:
Joan Lindsey-Mullikin, Jeanne Munger
Publikováno v:
Journal of Relationship Marketing. 10:7-27
Many of the social and recreational aspects of retailing have been studied; however, an understudied area of retailing related to this is the role played by shopping companions who accompany shoppers in the retail environment. This qualitative study
Autor:
Joan Lindsey-Mullikin, Ross D. Petty
Publikováno v:
Journal of Business Research. 64:67-73
Retailers attempt to assure consumers that their deals are bargains using a variety of marketing tactics. Because consumers continue information and price searches until satisfied with the amount of the information to make a purchase, such bargain as
Publikováno v:
Journal of Relationship Marketing. 7:341-358
Customer service represents a key element of retail strategy for maintaining a sustainable competitive advantage, even during difficult economic times. Customers are becoming more demanding about the services they expect from retailers both online an
Autor:
Joan Lindsey-Mullikin, Dhruv Grewal
Publikováno v:
Journal of the Academy of Marketing Science. 34:236-243
In this article, the authors empirically test the notion that as the mean price of durables increases, the degree of dispersion also increases. This effect holds even when they specifically consider variables such as the number of competitors and sto