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pro vyhledávání: '"Joan Helen Rhodes"'
Publikováno v:
Journal of Electronic Commerce in Organizations. 17:30-43
Using a restricted probability sample of 269 participants, the key findings were: (a) that negative online reviews have a higher negative impact on customer equity than positive online reviews; this is a significant finding because previous findings
Publikováno v:
Service Business. 10:59-86
This study examines the relationship between outsourcing motives, supplier–customer relationship and perceived customer value in non-core services outsourcing. 1,757 companies were randomly selected. 234 valid questionnaires were returned (13.4 % r