Local and sustainable production as vectors of an agrarian branding strategy in Catalonia: case study of the Baixa Tordera

Autor: Jordi de San Eugenio Vela, Xavier Ginesta Portet, Marc Compte-Pujol, Joan Frigola-Reig, Cristina Fernández-Rovira

Publikováno v: Journal of Place Management and Development.

Purpose This paper aims to analyse the implications in terms of economic promotion and local development that ensue from the implementation of a strategy of agrarian branding in five municipalities in the Baixa Tordera region (Catalonia, Spain). Desi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::19c3d9d83c6c3bba12a786c4088b752f
https://doi.org/10.1108/jpmd-06-2022-0059

Necesidades de información en pacientes con enfermedades crónicas. ¿Cómo evitar el ruido en la relación médico-paciente?

Autor: Marc Compte-Pujol, Joan Frigola-Reig, Guillem Marca-Frances, Jesica Menendez-Signorini

Publikováno v: Revista Latina. :207-223

En cuestiones de salud, una información adecuada a las necesidades del paciente suele contribuir a una mejor relación con el personal sanitario, en tanto que ambos actores pueden compartir conocimientos y mejorar su comunicación. En esta investiga

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1938471511e2e29a07bb23245a9b664a
https://doi.org/10.4185/rlcs-2020-1423

Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective

Autor: Marc Compte-Pujol, Jordi de San Eugenio-Vela, Joan Frigola-Reig

Publikováno v: Place Branding and Public Diplomacy. 14:245-259

According to numerous authors, residents play a decisive role in any place branding strategy, although paradoxically, they have played little or no role in the implementation of place branding strategies in recent years. It is for this reason that th

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::669a7062c89cc9b1375b3dae9b9724d1
https://doi.org/10.1057/s41254-017-0081-7

Agency of the Future and the New Role of the Strategic Planner: New Planners for Digital Era

Autor: Joan Frigola-Reig, Santiago Jordan Avila, Jesica Menendez-Signorini

Publikováno v: 2019 14th Iberian Conference on Information Systems and Technologies (CISTI).

This work focuses on the figure of the Account Planner in the current communication agency and its potential to pivot the communication agency of the future. Objectives: to identify the new needs of customers and find out the role of the account plan

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::29c3ab861e3460427251e6ef53beb9a6
https://doi.org/10.23919/cisti.2019.8760872

Defining patient communication needs during hospitalization to improve patient experience and health literacy

Autor: Eulàlia Massana-Morera, Joan Frigola-Reig, Jesica Menendez-Signorini, Marc Compte-Pujol, Guillem Marca-Frances

Publikováno v: Recercat. Dipósit de la Recerca de Catalunya
instname
BMC Health Services Research
Recercat: Dipósit de la Recerca de Catalunya
Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
BMC Health Services Research, Vol 20, Iss 1, Pp 1-9 (2020)
RIUVic: Repositorio Institucional de la Universidad de Vic
Universidad de Vic (UVIC)
RIUVic. Repositorio Institucional de la Universidad de Vic

Background In order to play an active role in their health care, patients need information and motivation. Current delivery systems limit patients’ involvement because they do not routinely provide them with enough details of their own clinical res

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::08b269c640dff8c44fb6e89b60e8179b
http://hdl.handle.net/10854/6539