Zobrazeno 1 - 5
of 5
pro vyhledávání: '"JoAnn L. Atkin"'
Autor:
Robert L. Harrison, Thaweephan Leingpibul, Scott Cowley, JoAnn L. Atkin, Mushtaq Luqmani, Robert G. Samples, Hu Xie, Bruce G. Ferrin, Anthony Alland Bowie, Zahir A. Quraeshi, Marcellis M. Zondag, Zahida Luqmani, Kelley O'Reilly, James A. Eckert, Alhassan G. Mumuni, Karen M. Lancendorfer, Ann Veeck
Publikováno v:
Journal of Marketing Education. 44:85-99
Many business colleges offer specialized marketing majors in addition to the general marketing major. Given the extra resources needed to maintain multiple majors, in a time when higher education budgets are being strained, a need exists to understan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd4b964984667c54e574150831a3284e
https://doi.org/10.1177/02734753211028888
https://doi.org/10.1177/02734753211028888
Publikováno v:
Journal of Marketing Management. 34:775-795
The use of rituals to bolster social cohesion is well-established theoretically, but alternative outcomes of rituals—when individuals or groups fail to gain, or actively lose, social capital – have...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b874fc98245f18d0c89ea96e4a7a3b0
https://doi.org/10.1080/0267257x.2018.1508055
https://doi.org/10.1080/0267257x.2018.1508055
Publikováno v:
Journal of Marketing Communications. 14:315-335
In response to social problems associated with alcohol consumption, several alcohol industry participants have produced ad campaigns urging consumers to use their products appropriately. Although many of these campaigns have directed consumers to use
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f8afed3b0b1da8fdec65349bbef260a
https://doi.org/10.1080/13527260802141447
https://doi.org/10.1080/13527260802141447
Publikováno v:
Journal of Business Research. 61:384-391
Advertisers frequently use animals in ads, but little academic research focuses on consumer reactions to their use. This study uses the heuristic–systematic model (HSM) to examine consumer response to animal companions in advertisements. Specifical
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::93f1d58906576193da88d0226fd30b49
https://doi.org/10.1016/j.jbusres.2006.08.011
https://doi.org/10.1016/j.jbusres.2006.08.011
Autor:
Richard F. Beltramini, JoAnn L. Atkin
Publikováno v:
Journal of Marketing Communications. 13:169-180
The pharmaceutical industry in the US recently introduced new self‐regulatory guidelines on direct‐to‐consumer (DTC) advertising, which some suggest are a response to prolonged criticism of its marketing strategies. Current studies conducted by
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f90b0674c8f2e0606e877d7795833128
https://doi.org/10.1080/13527260701250695
https://doi.org/10.1080/13527260701250695