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pro vyhledávání: '"Jo-Han Ku"'
Publikováno v:
Advances in Intelligent Systems and Computing ISBN: 9783319604763
Due to the popularity of social websites and smart phones, check-in services are regarded by companies as a means of consumer-generated advertising. This study explores the influences of check-in advertising on trusting beliefs for check-in content.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa6fb0fdd070a0ebc3b3260c7b567df3
https://doi.org/10.1007/978-3-319-60477-0_9
https://doi.org/10.1007/978-3-319-60477-0_9