Zobrazeno 1 - 10
of 18
pro vyhledávání: '"João S. Oliveira"'
Publikováno v:
Journal of Strategic Marketing. :1-15
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::06c4048e201d69248bd1fd40e05046da
https://doi.org/10.1080/0965254x.2023.2182448
https://doi.org/10.1080/0965254x.2023.2182448
Publikováno v:
Journal of Business Research. 140:49-61
The literature has overlooked whether emotional positivity in social media messages posted by brands has the same effect on different types of consumer engagement behaviors on social media. Furthermore, whether brands' emotional positivity plays a ro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::db2f238122564746984cb6cd9f861ec1
https://doi.org/10.1016/j.jbusres.2021.11.063
https://doi.org/10.1016/j.jbusres.2021.11.063
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b5b9c8047f860462037d01d06a86d303
https://doi.org/10.1007/978-3-031-24687-6_9
https://doi.org/10.1007/978-3-031-24687-6_9
Autor:
Maria João S. Oliveira
Publikováno v:
Safety Science. 165:106190
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d090694fbd441e44040021883211d428
https://doi.org/10.1016/j.ssci.2023.106190
https://doi.org/10.1016/j.ssci.2023.106190
Publikováno v:
Journal of Consumer Marketing. 37:749-759
Purpose This paper aims to investigate customers' motives to engage with electronic word of mouth (eWOM), as well as the effect of eWOM on customer behavior, both at the purchase and post-purchase stages. Design/methodology/approach A qualitative app
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d5c857fb76d8a426c2aa3ea2869c47f
https://doi.org/10.1108/jcm-10-2019-3450
https://doi.org/10.1108/jcm-10-2019-3450
Autor:
Ekaterina Nemkova, João S. Oliveira, Nathaniel Boso, Anne L. Souchon, Ian R. Hodgkinson, Abena A. Yeboah-Banin, Joseph A. Sy-Changco, Magnus Hultman, Paul Hughes
Publikováno v:
Industrial Marketing Management. 83:59-69
The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link. This study examines quadratic effects of three export decision-making approaches (planning, creativity
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::13480d002e6299baa7d367a1a7f82c88
https://doi.org/10.1016/j.indmarman.2018.11.005
https://doi.org/10.1016/j.indmarman.2018.11.005
Autor:
John W. Cadogan, João S. Oliveira
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Export diversification, i.e. the degree to which the company pursues sales opportunities across different export markets, is a fundamental aspect of export strategy (Aulakh et al. 2000). However, research on the relationship between export diversific
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b48a0a57ce7033750fa4c96c2d63a25
https://doi.org/10.1007/978-3-030-39165-2_187
https://doi.org/10.1007/978-3-030-39165-2_187
Autor:
John W. Cadogan, João S. Oliveira
Publikováno v:
International Marketing Review. 35:186-199
Purpose The purpose of this paper is to present several opportunities that can emerge from using a multilevel approach to study the antecedents of export venture performance, and provide scholars with the conceptual and practical tools for developing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::23479305b4cc0ec6f22161e3efb0eb45
https://doi.org/10.1108/imr-12-2016-0213
https://doi.org/10.1108/imr-12-2016-0213
Publikováno v:
International Business Review. 26:239-249
Practitioners and scholars point out that firms are increasingly dispersing their capabilities across organizational functions. However, it is not clear whether all forms of dispersion, of any function, result in the same consequences. This study ini
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8b2dd1acfb0ec2cf1207e1fb47337566
https://doi.org/10.1016/j.ibusrev.2016.07.002
https://doi.org/10.1016/j.ibusrev.2016.07.002
Autor:
João S. Oliveira, Martin Quinn
Publikováno v:
Accounting for Alcohol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab1c4005b573f4f4d8a8c413a08e9b54
https://doi.org/10.4324/9781315185477-1
https://doi.org/10.4324/9781315185477-1