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pro vyhledávání: '"João Sérgio Jardim"'
Autor:
José Manuel Cristóvão Veríssimo, Maria Teresa Borges Tiago, Flávio Gomes Tiago, João Sérgio Jardim
Publikováno v:
Tourism & Management Studies, Vol 13, Iss 4, Pp 1-8 (2017)
Recently, researchers have suggested using destination branding as a powerful marketing tool. Despite its apparent value, there appears to be little applied research on this subject that goes beyond the conventional destination brand image, especi
Externí odkaz:
https://doaj.org/article/7efe9c771f8e48bc9a6a705a7361f251
Publikováno v:
Tourism & Management Studies, Vol 13, Iss 4, Pp 1-8 (2017)
Tourism & Management Studies, Volume: 13, Issue: 4, Pages: 1-8, Published: DEC 2017
Tourism & Management Studies v.13 n.4 2017
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Agência para a Sociedade do Conhecimento (UMIC)-FCT-Sociedade da Informação
instacron:RCAAP
Tourism & Management Studies, Volume: 13, Issue: 4, Pages: 1-8, Published: DEC 2017
Tourism & Management Studies v.13 n.4 2017
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Agência para a Sociedade do Conhecimento (UMIC)-FCT-Sociedade da Informação
instacron:RCAAP
Recently, researchers have suggested using destination branding as a powerful marketing tool. Despite its apparent value, there appears to be little applied research on this subject that goes beyond the conventional destination brand image, especiall
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1f52cffef3a3fee203c5091cc85f87c1
https://doi.org/10.18089/tms.2017.13401
https://doi.org/10.18089/tms.2017.13401