Výsledky vyhledávání - "João Fontes da Costa"

Determinants and consequences of brand credibility: a case study in the pharmaceutical industry

Autor: Rui M Santos, Cristela Maia Bairrada, Arnaldo Coelho, João Fontes da Costa

Publikováno v: International Journal of Pharmaceutical and Healthcare Marketing. 15:282-297

Purpose The purpose of this paper is to present a conceptual model that intends to identify the determinants and consequences of brand credibility, specifically in the pharmaceutical industry. Design/methodology/approach The hypotheses developed acco

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f099d8c7e1b394e82e80d6e1521d0f6d
https://doi.org/10.1108/ijphm-05-2020-0037

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Akademický článek

INSTITUCIONALIZAÇÃO DA FILANTROPIA PELA LEGITIMAÇÃO

Autor: Daniel Taborda, João Fontes da Costa

Publikováno v: RACE: Revista de Administração, Contabilidade e Economia, Vol 13, Iss 2, Pp 767-767 (2014)

Na Europa, a responsabilidade social das empresas, em particular a sua dimensão filantrópica, não está tão consolidada como nos EUA. Porém, nos últimos anos, confrontados com exigentes restrições orçamentais, os Estados-Membros da União Eu

Externí odkaz: https://doaj.org/article/197471309d5449bb81dcde6d9a9a23ba

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The adoption of cloud computing services by Portuguese companies: The impact of marketing efforts

Autor: João Fontes da Costa, José Henrique Pereira, Nuno Fortes

Publikováno v: RISTI-Revista Ibérica de Sistemas e Tecnologias de Informação n.18 2016
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Agência para a Sociedade do Conhecimento (UMIC)-FCT-Sociedade da Informação
instacron:RCAAP
RISTI-Revista Ibérica de Sistemas e Tecnologias de Informação, Issue: 18, Pages: 33-48, Published: JUN 2016
CIÊNCIAVITAE

EnglishThe cloud computing services are a technology innovation with an important set of benefits for organizations, although their adoption by Portuguese companies is still incipient. Marketing efforts can play an important role at an early stage of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::27d80f12190a7af7796e86816621f5ac
https://doi.org/10.17013/risti.18.33-48

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Managing Careers: Anchored, Plateaued or Drifting?

Autor: Teresa Carla Oliveira, João Fontes da Costa

Publikováno v: Organizational Management ISBN: 9781349692439

There have been differences in the definition and understanding of career issues for many years. Literature on careers also has been replete with metaphors (Inkson 2004, 2006, 2007), some of them mixed, ranging from the presumption that they enable a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f7d026112743f939064f9f08d59bf6be
https://doi.org/10.1057/9781137473080_3

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Hierarchies and Holdings

Autor: Stuart Holland, João Fontes da Costa, Teresa Carla Oliveira, Francisco Edinaldo Lira de Carvalho

This chapter proposes that key features of New Public Management (NPM) in complex public service organisations, such as teaching hospitals, are less new than a reversal to Weberian hierarchy, Fordist concern with throughput rather than quality, Taylo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::29c4e66250301eef054a9cbbeefbbedf
https://doi.org/10.4018/978-1-4666-6339-8.ch018

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Gaining or Losing? Projective Identification, Professional Identities and New Public Management

Autor: Teresa Carla Oliveira, João Fontes da Costa

Publikováno v: Work Organization and Human Resource Management ISBN: 9783319063751

Professional identities can be challenged by radical organisational change. This chapter suggests that this is especially the case when the change is ideologically driven such as New Public Management (NPM) in health reforms. It submits that concern

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::057321f82055ddfcb618af53c531bde8
https://doi.org/10.1007/978-3-319-06376-8_9

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