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pro vyhledávání: '"Jjl Jeroen Schepers"'
Autor:
Jjl Jeroen Schepers, Edwin J. Nijssen
Publikováno v:
Journal of Service Management, 29(2), 230-252. Emerald Group Publishing Ltd.
Purpose Many organizations expect their service engineers, or frontline employees (FLEs), to behave as brand advocates by engaging in favorable communication about the brand and its offerings toward customers. However, this approach is not without ri
Autor:
Jjl Jeroen Schepers, Fred Langerak
Publikováno v:
Pure TUe
MAB, Vol 88, Iss 7/8, Pp 309-317 (2014)
Maandblad voor Accountancy en Bedrijfseconomie 88(7/8): 309-317
MAB, Vol 88, Iss 7/8, Pp 309-317 (2014)
Maandblad voor Accountancy en Bedrijfseconomie 88(7/8): 309-317
Veel bedrijven zetten klantenservicemedewerkers, zoals callcenter- medewerkers of servicetechnici, uitsluitend in om problemen bij klanten zo snel mogelijk te verhelpen. Helaas gaan marketing- en servicemanagers vaak voorbij aan het feit dat deze med
Publikováno v:
European Journal of Work and Organizational Psychology, 21(3), 349-375. Taylor and Francis Ltd.
The purpose of this study is to investigate white collar employees' temporary relief strategies to workplace boredom. Building on self-regulation theory we define two responses: engaging in distraction and work indifference. We also investigate wheth
Publikováno v:
Journal of Service Research, 14(3), 372-389. SAGE Publications Inc.
Journal of Service Research, 14(3), 372-389. SAGE Publications Ltd
Journal of Service Research, 14(3), 372-389. SAGE Publications Ltd
Firms increasingly equip field service workers with virtual team technology that enables them to deliver services more efficiently and take part in new service development. However, the “out-of-office” nature of field service tasks limits the pos
Publikováno v:
Managing Service Quality, 15(6), 496-508. Emerald Group Publishing Ltd.
Purpose – service firms recognize the need to introduce new technologies to stay in the market, or to retain their competitive advantage compared to their rivals. Introducing new technologies in an organization is by no means easy and poses many ch
Publikováno v:
Journal of Marketing, 76(6), 1-20. SAGE Publications Inc.
Journal of Marketing, 76(6), 1-20. American Marketing Association (AMA)
Journal of Marketing, 76(6), 1-20. American Marketing Association (AMA)
This article introduces customer stewardship control to the marketing field. This concept represents a frontline employee’s felt ownership of and moral responsibility for customers’ overall welfare. In two studies, the authors show that customer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c1358b3f5d206eb2a8e56f32d8558bce
https://cris.maastrichtuniversity.nl/en/publications/5a25b2b3-a5ef-4c50-a0aa-53621bcb9aac
https://cris.maastrichtuniversity.nl/en/publications/5a25b2b3-a5ef-4c50-a0aa-53621bcb9aac
Publikováno v:
Journal of the Academy of Marketing Science, 46(5), 857-878. Springer
A new product’s success in the marketplace largely depends on salesforce actions. Many B2B salespeople display conservatism when confronted with new products in their portfolio, such that they maximize their efforts to sell existing products before