Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Jisu Cao"'
Publikováno v:
SSRN Electronic Journal.
Publikováno v:
SSRN Electronic Journal.
To understand the effect of increasingly popular, multi-dimensional online reviews on product sales, we extend the overall-rating-based analysis by incorporating multi-dimensional ratings to examine how multi-dimensional review evaluations affect pro
Publikováno v:
SSRN Electronic Journal.
The objective of the paper is to understand the impact of reviews on product choices when consumers can negotiate a purchase price. Although prior studies have examined this impact in various contexts, none have considered a setting in which the purc
Publikováno v:
Proceedings of the International Conference on Information Systems (ICIS); 2018, p1-17, 17p