Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Jinhua Tong"'
Autor:
Jinhua Tong
Publikováno v:
Open Journal of Business and Management. :280-289
E-commerce live broadcast is a kind of video live in the e-commerce platform. As an innovation of entrepreneurial marketing in the new media era, it quickly becomes the most important marketing method for many e-commerce sellers. Based on the charact
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3dfb6a1305a1390762836ee8fb72aea1
https://doi.org/10.4236/ojbm.2017.52025
https://doi.org/10.4236/ojbm.2017.52025
Publikováno v:
Open Journal of Business and Management. :138-147
Virtual brand community is developed based on network technology and has become the theoretical and academic research focus. Interaction in the virtual brand community has a major impact on customer loyalty. This paper studied the impact mechanism on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c8ece46d5188bfc8f1889ac338a92e48
https://doi.org/10.4236/ojbm.2016.41016
https://doi.org/10.4236/ojbm.2016.41016
Publikováno v:
Biotechnology & Medical Science - Proceedings of the 2016 International Conference; 2016, p605-617, 13p