Zobrazeno 1 - 1
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pro vyhledávání: '"Jin-Yuan Zhuo"'
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
The influence mechanism for brand experience in virtual sports brand communities is the subject of many studies, but these studies do not feature a holistic consideration of antecedents and consequences, and the moderating role of brand attachment is
Externí odkaz:
https://doaj.org/article/b059b8d5dce241b39e106adc7241dcce
