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Publikováno v:
International Journal of Market Research. 54:391-406
Grounded on persuasive communications theory, the impact of source credibility and message variation on response behaviour towards a mail survey on a sample of the general public are examined. An experimental design comprising three levels (high, med
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ca04aad7f5ab45c0a4003a5334503d4
https://doi.org/10.2501/ijmr-54-3-391-406
https://doi.org/10.2501/ijmr-54-3-391-406
