Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Jimmy Clodine-Florent"'
Publikováno v:
International Journal of Market Research. 54:391-406
Grounded on persuasive communications theory, the impact of source credibility and message variation on response behaviour towards a mail survey on a sample of the general public are examined. An experimental design comprising three levels (high, med
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ca04aad7f5ab45c0a4003a5334503d4
https://doi.org/10.2501/ijmr-54-3-391-406
https://doi.org/10.2501/ijmr-54-3-391-406
Autor:
Kalafatis, Stavros P.1 kalafatis@kingston.ac.uk, Riley, Debra1, Tsogas, Markos H.2, Clodine-Florent, Jimmy3
Publikováno v:
International Journal of Market Research. 2012, Vol. 54 Issue 3, p391-406. 16p.