The praxis of studying interorganizational practices in B2B marketing and purchasing – A critical literature review

Autor: Jim Pedersen, Chris Ellegaard, Hanne Kragh

Publikováno v: Pedersen, J, Ellegaard, C & Kragh, H 2020, ' The Praxis of Studying Interorganizational Practices in B2B Marketing and Purchasing – A Critical Literature Review ', Industrial Marketing Management, vol. 85, pp. 7-20 . https://doi.org/10.1016/j.indmarman.2019.11.003

Practice has developed into a key concept in management research, including B2B marketing and purchasing studies. However, the adoption of the term in B2B marketing and purchasing is characterized by some difficulties. Research on B2B practices is gr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::db6f9f3c1c7a3feb82cdd1be648633c3
https://doi.org/10.1016/j.indmarman.2019.11.003