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The AI Marketing Canvas : A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
Autor:
Raj Venkatesan, Jim Lecinski
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical question
Publikováno v:
California Management Review. 61:135-155
This article explores the role of artificial intelligence (AI) in aiding personalized engagement marketing—an approach to create, communicate, and deliver personalized offerings to customers. It proposes that consumers are ready for a new journey i