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pro vyhledávání: '"Jill Haper"'
Publikováno v:
Journal of Medical Marketing. 5:233-244
Spending on direct-to-consumer (DTC) advertisements by the pharmaceutical industry has increased rapidly during the past decade, generating substantial debate as to their efficacy and/or harmful effect on the ultimate patient consumer. Critics of DTC
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d390bf0e6c6bca888ccf4b3ff2e3e3f
https://doi.org/10.1057/palgrave.jmm.5040235
https://doi.org/10.1057/palgrave.jmm.5040235
