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pro vyhledávání: '"Jill Haper"'
Publikováno v:
Journal of Medical Marketing. 5:233-244
Spending on direct-to-consumer (DTC) advertisements by the pharmaceutical industry has increased rapidly during the past decade, generating substantial debate as to their efficacy and/or harmful effect on the ultimate patient consumer. Critics of DTC
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d390bf0e6c6bca888ccf4b3ff2e3e3f
https://doi.org/10.1057/palgrave.jmm.5040235
https://doi.org/10.1057/palgrave.jmm.5040235
Publikováno v:
Journal of Medical Marketing; Jul2005, Vol. 5 Issue 3, p233-244, 12p
Autor:
Spake, Deborah F., Joseph, Mathew
Publikováno v:
Revolution in Marketing: Market Driving Changes; 2015, p168-168, 1p
Autor:
Harlan E. Spotts
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the co
