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A Typology of Online Shopping Consumers and Its Relation to Online Shopping Perception and Obsession
Publikováno v:
Pivoting for the Pandemic.
The growth of online shopping indicates the importance of understanding various types of online shoppers and their shopping motivations and behaviors. The purpose of this research is to categorize online shopper types and to investigate these types o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d24f2592c4348f2ba689ced46e28837
https://doi.org/10.31274/itaa.9484
https://doi.org/10.31274/itaa.9484
