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pro vyhledávání: '"Jiecong Pang"'
Publikováno v:
Frontiers in Psychology, Vol 14 (2023)
IntroductionConsumers’ adoption behavior is critical to the success of new products, but the effects of brand communities on new product adoption have rarely been investigated. In this study, we draw on network theory to examine how consumer partic
Externí odkaz:
https://doaj.org/article/2a8dd5ce32d14c11a368a84aced071e9
