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pro vyhledávání: '"Jessica Wiraatmadja"'
Autor:
Allen Kristiawan, Jessica Wiraatmadja
Publikováno v:
MBIA. 21:213-223
At present, the ready-to-drink tea industry is increasingly becoming a new company that has become a competitor for the Teh Botol Sosro brand. The study aims: (1) To test and analyze the influence of brand awareness on purchase decisions in Jawa Bara