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pro vyhledávání: '"Jessica Westman Trischler"'
This article contributes a novel approach to public service design in the age of digitalization. Termed 'design for experience', this approach builds on developments in the fields of digitalization, user experience, and service design, as well as the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8f4121c01fae4e3c7986751523c1d27d
http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-83609
http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-83609
Autor:
Pernille K. Andersson, Jessica Westman Trischler, Sture Nöjd, Erik Wästlund, Tobias Otterbring
Publikováno v:
Nöjd, S, Trischler, J W, Otterbring, T, Andersson, P K & Wästlund, E 2020, ' Bridging the valuescape with digital technology : A mixed methods study on customers’ value creation process in the physical retail space ', Journal of Retailing and Consumer Services, vol. 56, 102161 . https://doi.org/10.1016/j.jretconser.2020.102161
This mixed methods study investigated how value is created in the physical retail space and how the customer experience is influenced by digital technology. A cross-sectional survey, with both qualitative and quantitative components, was distributed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dae664e6c16f577be7343884c1428daa
http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-79230
http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-79230