Zobrazeno 1 - 10
of 90
pro vyhledávání: '"Jessica M Rath"'
Autor:
Jessica M Rath, Siobhan N Perks, Kenneshia N Williams, Tracy Budnik, John Geraci, Donna M Vallone, Elizabeth C Hair
Publikováno v:
JMIR Formative Research, Vol 6, Iss 7, p e38156 (2022)
BackgroundMass media campaigns are effective for influencing a broad range of health behaviors. Prior to launching a campaign, developers often conduct ad testing to help identify the strengths and weaknesses of the message executions among the campa
Externí odkaz:
https://doaj.org/article/083a149704a84b87aa4edb6113b9693e
Autor:
Jessica M Rath, Lyubov Teplitskaya, Valerie F Williams, Jennifer L. Pearson, Donna M Vallone, Andrea C Villanti
Publikováno v:
Tobacco Induced Diseases, Vol 15, Iss April (2017)
Introduction Awareness and use of electronic cigarettes has rapidly increased among U.S. adults. The aim of this study was to examine awareness and likeability of e-cigarette print advertisements in a national sample of young adults and to examine ad
Externí odkaz:
https://doaj.org/article/4f2df39eb2034a2086c4eb41530b9a81
Autor:
Jessica M. Rath, Siobhan N. Perks, Donna M. Vallone, Alexis A. Barton, Daniel K. Stephens, Bethany Simard, Elizabeth C. Hair
Publikováno v:
International Journal of Environmental Research and Public Health, Vol 19, Iss 22, p 22 (2022)
International Journal of Environmental Research and Public Health
International Journal of Environmental Research and Public Health; Volume 19; Issue 1; Pages: 22
International Journal of Environmental Research and Public Health
International Journal of Environmental Research and Public Health; Volume 19; Issue 1; Pages: 22
The US opioid epidemic is a serious public health problem. Rates of opioid misuse and dependence are highest for young adults ages 18–25. Prevention strategies that reduce prescription opioid misuse while decreasing stigma around dependence and tre
Autor:
Jessica M. Rath, Marisa Greenberg, Ollie Ganz, Lindsay Pitzer, Elizabeth Hair, Haijun Xiao, Jennifer Cantrell, Donna Vallone
Publikováno v:
Journal of Public Health Research, Vol 7, Iss 2 (2018)
Campaign costs are rising, making ad execution testing more critical to determine effectiveness prior to media spending. Premarket testing occurs prior to messages’ airing while in-market testing examines message attributes when messages are aired
Externí odkaz:
https://doaj.org/article/58a5a7c2d9e24efd9e8b6aa6e7f8a132
Autor:
Jessica M. Rath, Brenda Dimaya, Katie M. O'Connor, Jennifer M. Kreslake, Donna M. Vallone, Elizabeth C. Hair
Publikováno v:
Preventive Medicine Reports. 33:102188
Autor:
Jessica M. Rath, Donna Vallone, W. Douglas Evans, Shiyang Liu, Shreya Tulsiani, Elizabeth C. Hair
Publikováno v:
BMC Public Health, Vol 21, Iss 1, Pp 1-8 (2021)
BMC Public Health
BMC Public Health
Background Launched in 2000, the truth campaign was one of the first health-related campaigns to embrace the building of a brand to further amplify its message, such as by building brand equity. Brand equity is an asset that represents the audience
Autor:
Jessica M. Rath, Siobhan N. Perks, Kenneshia N. Williams, Tracy Budnik, John Geraci, Donna M. Vallone, Elizabeth C. Hair
BACKGROUND Mass media campaigns are effective in influencing a broad range of health behaviors. Prior to launching a campaign, developers often conduct ad testing to help identify strengths and weaknesses of the message executions among the campaign
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0b01eea58920e77313ef5f94dc9898a8
https://doi.org/10.2196/preprints.38156
https://doi.org/10.2196/preprints.38156
Autor:
Elizabeth C. Hair, Morgane Bennett, Alexa R. Romberg, Jessica M. Rath, Hijuan Xiao, Jeff Niederdeppe, Donna Vallone, Lindsay Pitzer
Publikováno v:
Journal of Health Communication. 25:223-231
Mass media campaigns are one of the most effective population-level interventions for the prevention of tobacco use. However, accurately evaluating the effectiveness of these campaigns presents several challenges, particularly as campaign delivery be
Autor:
Zongshuan Duan, Lisa Henriksen, Donna Vallone, Jessica M Rath, W Douglas Evans, Katelyn F Romm, Christina Wysota, Carla J Berg
Publikováno v:
Tobacco control.
IntroductionNicotine pouches are gaining popularity, yet their marketing is understudied.MethodsUsing Numerator advertising data from January 2019 to September 2021 regarding three popular brands of nicotine pouch in the USA—Zyn (by Swedish Match,
Autor:
Jessica M. Rath, Elizabeth C. Hair, Jennifer L. Pearson, Raymond Niaura, Julia C West, Andrea C. Villanti, Olivia A. Wackowski, Shelly Naud
Publikováno v:
Nicotine & Tobacco Research
Background Pervasive misperceptions about nicotine may influence uptake of quit smoking aids and the impact of policies addressing nicotine as a tobacco product constituent. Methods Latent class analyses were conducted using four items on nicotine be