Zobrazeno 1 - 1
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pro vyhledávání: '"Jessica Eva Gloria Tambunan"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 27, Iss 2, Pp 158-177 (2023)
Purpose – The purpose of this study is to investigate the factors influencing intention to continue using and spreading the word of mouth for e-commerce applications in the gamification context. Design/methodology/approach – Using primary data fr
Externí odkaz:
https://doaj.org/article/f3b221ca0bbc453da98b9a69b91395df
