Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Jessica Darveau"'
Autor:
Mustapha Cheikh-Ammar, Jessica Darveau
Publikováno v:
International Journal of Consumer Studies. 45:867-888
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7bbaa804747dda30bad2816de58df9c8
https://doi.org/10.1111/ijcs.12678
https://doi.org/10.1111/ijcs.12678
Publikováno v:
IEEE Software. 37:38-43
We analyze software project resistance by focusing on its nature, object, and stage of development. Our results highlight four archetypical personas-coach, doctor, politician, and priest-that software project managers can assume when their projects f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c360fc6990f6e7ec1956fa265d1420a
https://doi.org/10.1109/ms.2020.3015150
https://doi.org/10.1109/ms.2020.3015150
Publikováno v:
Journal of Travel & Tourism Marketing. 35:273-284
This study adopts appropriation theory to examine the role of film in tourist experiences. Specifically, it analyzes how tourists draw on and manipulate movies and TV programs to construct immersive experiences. Depth interviews reveal how consumers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f0c59237ea9b6499764c506f53da983
https://doi.org/10.1080/10548408.2017.1326362
https://doi.org/10.1080/10548408.2017.1326362
Autor:
Jessica Darveau, Benjamin Boeuf
Publikováno v:
Journal of Business Ethics
Journal of Business Ethics, Springer Verlag, 2019, 155 (4), pp.1077-1099. ⟨10.1007/s10551-017-3490-x⟩
Journal of Business Ethics, 2019, 155 (4), pp.1077-1099. ⟨10.1007/s10551-017-3490-x⟩
Journal of Business Ethics, Springer Verlag, 2019, 155 (4), pp.1077-1099. ⟨10.1007/s10551-017-3490-x⟩
Journal of Business Ethics, 2019, 155 (4), pp.1077-1099. ⟨10.1007/s10551-017-3490-x⟩
International audience; Necro-advertising refers to the use of deceased celebrities in advertising. This practice offers unique advantages to brands that seek to benefit from positive associations with timeless celebrities at a more affordable cost t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e3fd0e2691ee4f31931e135045a2cb88
https://hal.archives-ouvertes.fr/hal-02988216
https://hal.archives-ouvertes.fr/hal-02988216
Autor:
Benjamin Boeuf, Jessica Darveau
Publikováno v:
International Journal of Research in Marketing
International Journal of Research in Marketing, Elsevier, 2017, 34 (4), pp.892-900. ⟨10.1016/j.ijresmar.2017.06.004⟩
International Journal of Research in Marketing, 2017, 34 (4), pp.892-900. ⟨10.1016/j.ijresmar.2017.06.004⟩
International Journal of Research in Marketing, Elsevier, 2017, 34 (4), pp.892-900. ⟨10.1016/j.ijresmar.2017.06.004⟩
International Journal of Research in Marketing, 2017, 34 (4), pp.892-900. ⟨10.1016/j.ijresmar.2017.06.004⟩
International audience; It is now common for consumers to mourn and commemorate deceased celebrities on social networking sites (SNS). In addition to grieving messages, however, celebrities' posthumous SNS increasingly include promotional content; la
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ee48e2e3f2745cf2423ddf906a5019d5
https://hal.archives-ouvertes.fr/hal-02613513
https://hal.archives-ouvertes.fr/hal-02613513
Autor:
Benjamin Boeuf, Jessica Darveau
Publikováno v:
Advances in Advertising Research VIII ISBN: 9783658187309
As illustrated by the worldwide advertising spending of about $23 billion on social media sites in 2015, companies massively target consumers on social media sites (e-Marketer, 2015). Dead celebrities’ pages are sometimes composed of several millio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71148b7ecebafbb0a1b90ed7bb642af2
https://doi.org/10.1007/978-3-658-18731-6_6
https://doi.org/10.1007/978-3-658-18731-6_6
Autor:
Jessica Darveau, Alain d'Astous
Publikováno v:
Psychology & Marketing. 31:591-603
Within the arts and culture sector, bundling is a commonly used strategy that consists in marketing a combination of products in a single package. Drawing from current examples in the arts and culture industry, the study presented in this article exa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::38201ab203a773c4b96c97def14d62e1
https://doi.org/10.1002/mar.20720
https://doi.org/10.1002/mar.20720
Publikováno v:
Scopus-Elsevier
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::9c1c0d78ea4a745d18b3ba2e9a94ac55
http://www.scopus.com/inward/record.url?eid=2-s2.0-84901507302&partnerID=MN8TOARS
http://www.scopus.com/inward/record.url?eid=2-s2.0-84901507302&partnerID=MN8TOARS