Výsledky vyhledávání - "Jessica Darveau"

Navigating the Rough Seas of Software Project Resistance: Four Project Manager Personas to Help Bring the Ship Safely to Harbor

Autor: Jessica Darveau, Simon Bourdeau, Mustapha Cheikh-Ammar

Publikováno v: IEEE Software. 37:38-43

We analyze software project resistance by focusing on its nature, object, and stage of development. Our results highlight four archetypical personas-coach, doctor, politician, and priest-that software project managers can assume when their projects f

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7c360fc6990f6e7ec1956fa265d1420a
https://doi.org/10.1109/ms.2020.3015150

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Immersion in film tourist experiences

Autor: Jessica Darveau, Yannik St-James, Josyane Fortin

Publikováno v: Journal of Travel & Tourism Marketing. 35:273-284

This study adopts appropriation theory to examine the role of film in tourist experiences. Specifically, it analyzes how tourists draw on and manipulate movies and TV programs to construct immersive experiences. Depth interviews reveal how consumers

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7f0c59237ea9b6499764c506f53da983
https://doi.org/10.1080/10548408.2017.1326362

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An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity

Autor: Jessica Darveau, Benjamin Boeuf

Publikováno v: Journal of Business Ethics
Journal of Business Ethics, Springer Verlag, 2019, 155 (4), pp.1077-1099. ⟨10.1007/s10551-017-3490-x⟩
Journal of Business Ethics, 2019, 155 (4), pp.1077-1099. ⟨10.1007/s10551-017-3490-x⟩

International audience; Necro-advertising refers to the use of deceased celebrities in advertising. This practice offers unique advantages to brands that seek to benefit from positive associations with timeless celebrities at a more affordable cost t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e3fd0e2691ee4f31931e135045a2cb88
https://hal.archives-ouvertes.fr/hal-02988216

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Posting from beyond the grave: An autopsy of consumer attitudes toward promotional communication in a posthumous context

Autor: Benjamin Boeuf, Jessica Darveau

Publikováno v: International Journal of Research in Marketing
International Journal of Research in Marketing, Elsevier, 2017, 34 (4), pp.892-900. ⟨10.1016/j.ijresmar.2017.06.004⟩
International Journal of Research in Marketing, 2017, 34 (4), pp.892-900. ⟨10.1016/j.ijresmar.2017.06.004⟩

International audience; It is now common for consumers to mourn and commemorate deceased celebrities on social networking sites (SNS). In addition to grieving messages, however, celebrities' posthumous SNS increasingly include promotional content; la

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ee48e2e3f2745cf2423ddf906a5019d5
https://hal.archives-ouvertes.fr/hal-02613513

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Don’t Disturb the Dead: Consumers’ Attitude toward Promotional Messages on Post-Mortem Facebook Pages

Autor: Benjamin Boeuf, Jessica Darveau

Publikováno v: Advances in Advertising Research VIII ISBN: 9783658187309

As illustrated by the worldwide advertising spending of about $23 billion on social media sites in 2015, companies massively target consumers on social media sites (e-Marketer, 2015). Dead celebrities’ pages are sometimes composed of several millio

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::71148b7ecebafbb0a1b90ed7bb642af2
https://doi.org/10.1007/978-3-658-18731-6_6

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Bundle Building in the Arts: An Experimental Investigation

Autor: Jessica Darveau, Alain d'Astous

Publikováno v: Psychology & Marketing. 31:591-603

Within the arts and culture sector, bundling is a commonly used strategy that consists in marketing a combination of products in a single package. Drawing from current examples in the arts and culture industry, the study presented in this article exa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::38201ab203a773c4b96c97def14d62e1
https://doi.org/10.1002/mar.20720

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