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A recent coinage within international relations, “nation branding” designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations.
Autor:
Jessica C. E. Gienow-Hecht
Bringing together scholars from the fields of musicology and international history, this book investigates the significance of music to foreign relations, and how it affected the interaction of nations since the late 19th century. For more than a cen
Autor:
Jessica C. E. Gienow-Hecht
The study of emotions has attracted anew the interest of scholars in various disciplines, igniting a lively public debate on the constructive and destructive power of emotions in society as well as within each of us. Most of the contributors to this
Recent studies on the meaning of cultural diplomacy in the twentieth century often focus on the United States and the Cold War, based on the premise that cultural diplomacy was a key instrument of foreign policy in the nation's effort to contain the
Autor:
Jessica C. E. Gienow-Hecht
The German-American relationship was special long before the Cold War; it was rooted not simply in political actions, but also long-term traditions of cultural exchange that date back to the nineteenth century. Between 1850 and 1910, the United State