Výsledky vyhledávání - "Jessica Alzamora-Ruiz"

Together or separately? Direct and synergistic effects of Effectuation and Causation on innovation in technology-based SMEs

Autor: Jessica Alzamora-Ruiz, María del Mar Fuentes-Fuentes, Myriam Martínez-Fiestas

Publikováno v: International Entrepreneurship and Management Journal. 17:1917-1943

Technology-based SMEs develop their activity in changing environments with strong competitive pressures. These conditions make them much more likely to innovate but also make the innovative process more challenging due to greater complexity of decisi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4596f545d5a78e25d809f983384ec633
https://doi.org/10.1007/s11365-021-00743-9

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Effectuation or causation to promote innovation in technology-based SMEs? The effects of strategic decision-making logics

Autor: Myriam Martínez-Fiestas, Jessica Alzamora-Ruiz, María del Mar Fuentes-Fuentes

Publikováno v: Technology Analysis & Strategic Management. 33:797-812

For technology-based SMEs, with severe resource restrictions, tackling the innovative dynamics successfully is a major challenge. Given the uncertainty of the process and the environment these firm...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::dfcd65173b4c485f97b299a161513d0b
https://doi.org/10.1080/09537325.2020.1849609

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Living wage in the framework of corporate social responsibility: Analyzing its impact on consumer response

Autor: María I. Viedma-del-Jesús, Jessica Alzamora Ruiz, C. Medina, Myriam Martínez-Fiestas

Publikováno v: Corporate Social Responsibility and Environmental Management. 27:2060-2070

Several studies indicate that corporate social responsibility (CSR) has a positive impact on consumer response. However, in spite of its effect can greatly vary, not all types of CSR have been equally examined. The current study evaluates, for the fi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::98eb6b6dbb0d00755ad0a7c4444ffa07
https://doi.org/10.1002/csr.1946

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The Effect of Religion on the Effectiveness of Ecological Advertising

Autor: Francisco J. Montoro-Ríos, Luis Casado-Aranda, Jessica Alzamora-Ruiz, Myriam Martínez-Fiestas

Publikováno v: Worldviews: Global Religions, Culture, and Ecology. 24:5-34

Attitudes toward ecological consumption can trigger environmentally responsible intentions and behaviors. Understanding how ecological messages can influence attitudes is essential to mitigate climate change. This paper analyzes how religious affilia

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::31624e2d949b9f25bd05926580242a50
https://doi.org/10.1163/15685357-02303300

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Why People Participate in Collaborative Consumption: An Exploratory Study of Motivating Factors in a Latin American Economy

Autor: Myriam Martínez-Fiestas, Carlos Guerrero-Medina, Jaime Serida-Nishimura, Jessica Alzamora-Ruiz

Publikováno v: Sustainability
Volume 12
Issue 5
Sustainability, Vol 12, Iss 5, p 1936 (2020)
ESAN-Institucional
Universidad ESAN
instacron:ESAN

In recent decades, collaborative initiatives have become relevant in Latin America, however, the owners of these businesses still face great challenges to mobilize consumers interest. In the research field, many collaborative consumption (CC) researc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1ab7d998baf49292b76c5c1dc6382d65

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