The Role of Managers in Corporate Change Management: A Literature Review

Autor: Ángel Gutiérrez-Iñiguez, Jesús Collado Agudo, Josep Rialp-Criado

We are living in a business context characterized by change, which today behaves with an unprecedented intensity, driven by the technological revolution and increased competition. As a result, increasingly large and complex companies are facing profo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5aaf7beb40c8507a6c5f56bd86da7fdf
https://doi.org/10.20944/preprints202305.1959.v1

Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour

Autor: Nuria Viejo-Fernández, María José Sanzo Pérez, Ángel Herrero-Crespo, Jesús Collado-Agudo

Publikováno v: Journal of Fashion Marketing and Management, 2022, 26(3), 401-419

PurposeThis paper evaluates how the intention to develop webrooming or showrooming behaviour is affected by both the perceived usefulness and the perceived ease-of-use, as well as by the consumer's personal predisposition to exploratory information s

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5e4df32f90c04690e61af1d47cb93751
https://doi.org/10.1108/jfmm-05-2020-0091

Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions

Autor: Raquel Gómez-López, Jesús Collado Agudo, Ángel Herrero Crespo, Patricia Martínez García de Leaniz

Publikováno v: Sustainability, Vol 13, Iss 12733, p 12733 (2021)
Sustainability
Volume 13
Issue 22
Sustainability 2021, 13(22), 12733
UCrea Repositorio Abierto de la Universidad de Cantabria
Universidad de Cantabria (UC)

This study attempts to explore the role of certification bodies on the formation of customer behavioral intentions. A structured questionnaire was used to collect data from hotel customers in Spain. The results of the structural equation modeling ind

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0858bf83352694b3272f078f198e0c36
https://www.mdpi.com/2071-1050/13/22/12733

El papel de la orientación al aprendizaje en la innovacióny el desempeño: Un estudio en micro, pequeñas y medianas empresas en San Luis Potosí (México)

Autor: Jesús Collado Agudo, María del Pilar Pastor Pérez, Paola Isabel Rodríguez Gutiérrez

Publikováno v: Contaduría y Administración 64 (1) Especial Innovación, 2019, 1-18
UCrea Repositorio Abierto de la Universidad de Cantabria
Universidad de Cantabria (UC)

RESUMEN: Este trabajo presenta los resultados de un estudio empírico en el que se evalúa el papel de la orientación al aprendizaje en el enfoque a la innovación y el desempeño de micro, pequeñas y medianas empresas. Además, se analiza si la ed

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::debb2c0c12e6402798f4db20fcdb1a55
http://hdl.handle.net/10902/20819

Influence of Customer Orientation and Competitor Orientation on the Intention to Use Social Network Sites as a Communication Tool in Microenterprises

Autor: Héctor San Martín-Gutiérrez, Ángel Herrero-Crespo, Jesús Collado-Agudo

Publikováno v: Rediscovering the Essentiality of Marketing ISBN: 9783319298764

The emergence of Web 2.0 has revolutionized the use of the Internet as a communication channel. The term “Web 2.0” includes a wide range of electronic applications, also called “social media” (e.g., social network sites, recommendation websit

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::217a1580b331e9fd9cc90c8008e4c856
https://doi.org/10.1007/978-3-319-29877-1_62