Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Jerred Junqi Wang"'
Publikováno v:
International Journal of Sport Communication. 16:215-227
With the development and advancement of new technology and the increasing penetration of digital media, traditional media outlets such as TV, radio, and newspapers are not the only platforms for sports audiences to watch major events such as the Olym
Publikováno v:
International Journal of Sport Management & Marketing; 2024, Vol. 24 Issue 1, p1-22, 22p
Publikováno v:
International Journal of Sports Marketing and Sponsorship.
PurposeThis study aims to investigate how sports customers adopted over-the-top (OTT) services to consume sport content. Inspired by the technology acceptance model (TAM), the study aims to understand users' behavior when consuming sporting events an
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 23:748-766
PurposeBuilt upon the balance theory and schema theory, this study examined the impact of sponsors' intangible attributes, including consumer-based brand equity (CBBE) and brand-event image fit (BEIF), on consumer responses to emerging local events (
Publikováno v:
Sport Marketing Quarterly. 2020, Vol. 29 Issue 2, p79-93. 15p.
Publikováno v:
International Journal of Sport Communication. 13:621-642
Shifting from a player-oriented approach, e-sports has increasingly positioned itself as emerging spectator entertainment. In the wake of the growing online viewer market, the industry has made tremendous efforts to innovate marketing strategies and
Autor:
Candice R. Hollenbeck, Brandon Mastromartino, Jerred Junqi Wang, James J. Zhang, D. Welch Suggs
Publikováno v:
Communication & Sport. 10:1229-1256
Through developing the Sport Fan Sense of Community (SFSC) scale, this study examined the factors that would constitute a sense of membership in a sport fan community, the impact of these factors on behavioral and psychological outcomes of membership
Publikováno v:
Communication & Sport. 10:216-240
This study examines esports fans’ psychological processes and pertinent behaviors through the lens of the self-determination theory (SDT). The extent to which the esports fans’ basic psychological needs—that is, competence, autonomy, and relate
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 21:127-147
Purpose Since 2014, “sport for all” has been promoted as a new national strategy in China, which injects powerful dynamism and vitality for its development in numerous aspects. However, there has been very little feedback on sport service provisi
Publikováno v:
European Sport Management Quarterly. 20:458-479
Research questions: To tackle the idiosyncrasies associated with esports online spectatorship, the study was designed to: (a) develop the Motivation Scale of Esports Spectatorship (MSES) and (b) id...