Zobrazeno 1 - 10
of 47
pro vyhledávání: '"Jerred Junqi Wang"'
Publikováno v:
International Journal of Sport Communication. 16:215-227
With the development and advancement of new technology and the increasing penetration of digital media, traditional media outlets such as TV, radio, and newspapers are not the only platforms for sports audiences to watch major events such as the Olym
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::67f284a5a0fec1aaa69b924b3e899118
https://doi.org/10.1123/ijsc.2023-0011
https://doi.org/10.1123/ijsc.2023-0011
Publikováno v:
International Journal of Sport Management & Marketing; 2024, Vol. 24 Issue 1, p1-22, 22p
Publikováno v:
Sport Marketing Quarterly. 2020, Vol. 29 Issue 2, p79-93. 15p.
Publikováno v:
International Journal of Sports Marketing and Sponsorship.
PurposeThis study aims to investigate how sports customers adopted over-the-top (OTT) services to consume sport content. Inspired by the technology acceptance model (TAM), the study aims to understand users' behavior when consuming sporting events an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b239e805ed54ba5f8fdc3ec884fe0ed
https://doi.org/10.1108/ijsms-07-2022-0140
https://doi.org/10.1108/ijsms-07-2022-0140
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 23:748-766
PurposeBuilt upon the balance theory and schema theory, this study examined the impact of sponsors' intangible attributes, including consumer-based brand equity (CBBE) and brand-event image fit (BEIF), on consumer responses to emerging local events (
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4255faf8be395ed3f0265ee0862177d3
https://doi.org/10.1108/ijsms-08-2021-0172
https://doi.org/10.1108/ijsms-08-2021-0172
Publikováno v:
International Journal of Sport Communication. 13:621-642
Shifting from a player-oriented approach, e-sports has increasingly positioned itself as emerging spectator entertainment. In the wake of the growing online viewer market, the industry has made tremendous efforts to innovate marketing strategies and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c6d541c268881485e299c2a72dab62a0
https://doi.org/10.1123/ijsc.2020-0001
https://doi.org/10.1123/ijsc.2020-0001
Autor:
Candice R. Hollenbeck, Brandon Mastromartino, Jerred Junqi Wang, James J. Zhang, D. Welch Suggs
Publikováno v:
Communication & Sport. 10:1229-1256
Through developing the Sport Fan Sense of Community (SFSC) scale, this study examined the factors that would constitute a sense of membership in a sport fan community, the impact of these factors on behavioral and psychological outcomes of membership
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa0413cdb0b370e13994848f4fb911d5
https://doi.org/10.1177/2167479520956370
https://doi.org/10.1177/2167479520956370
Publikováno v:
Communication & Sport. 10:216-240
This study examines esports fans’ psychological processes and pertinent behaviors through the lens of the self-determination theory (SDT). The extent to which the esports fans’ basic psychological needs—that is, competence, autonomy, and relate
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da4a347ffbf7183d9ab079e482082b9e
https://doi.org/10.1177/2167479520943875
https://doi.org/10.1177/2167479520943875
Publikováno v:
International Journal of Sport Communication; Sep2016, Vol. 9 Issue 3, p294-320, 27p
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 21:127-147
Purpose Since 2014, “sport for all” has been promoted as a new national strategy in China, which injects powerful dynamism and vitality for its development in numerous aspects. However, there has been very little feedback on sport service provisi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::04d0586fcbabb77fb166d6d0fcdad5d4
https://doi.org/10.1108/ijsms-05-2019-0048
https://doi.org/10.1108/ijsms-05-2019-0048