Zobrazeno 1 - 10
of 61
pro vyhledávání: '"Jerome B. Kernan"'
Autor:
Jerome B. Kernan, Teresa J. Domzal
Publikováno v:
Social Marketing ISBN: 9781315805795
Medicine is becoming a fragmented cultural phenomenon, no longer controlled by sacralized physicians who dictate the meanings of health and sickness. The social sciences have come to influence people's sense of wellness—both the private behaviors s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::21ad340c15ac329a37eee662915da5b6
https://doi.org/10.4324/9781315805795-22
https://doi.org/10.4324/9781315805795-22
Autor:
Jerome B. Kernan, Teresa J. Domzal
Publikováno v:
Proceedings of the 1995 World Marketing Congress ISBN: 9783319173108
As part of a program of ongoing research, a set of 180 international print ads in eleven product categories was assessed by two groups of trained judges (n=5 each), one from the USA and the other from Australia. Across three classes of measures, the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::66bd09adc1e769bf476abb99a5c3f582
https://doi.org/10.1007/978-3-319-17311-5_64
https://doi.org/10.1007/978-3-319-17311-5_64
Publikováno v:
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
Since programs will have to be marketed as products under the new TV technology (cable systems, subscription TV, satellite communications, home video systems), it will become necessary to assess viewers’ perceptions and evaluations of them-in addit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4c204e0ea6b0d343e90e486b2d2f1fba
https://doi.org/10.1007/978-3-319-16946-0_140
https://doi.org/10.1007/978-3-319-16946-0_140
Publikováno v:
Journal of Consumer Psychology. 5:65-83
Although materialism has been studied from a variety of interdisciplinary perspectives, it is not commonly proposed as an information-processing construct. To establish such a construal would facilitate direct, individual-level analyses of materialis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ccdd5f2c8dce8fb59584adad07dfd8e
https://doi.org/10.1207/s15327663jcp0501_04
https://doi.org/10.1207/s15327663jcp0501_04
Publikováno v:
International Journal of Advertising. 14:95-114
This article explains the use of foreign words in advertising from an information processing perspective. The ability of such distinctive words to enhance an advertisement's effectiveness derives f...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b6e07cafcd1707d8634767608fe35d8
https://doi.org/10.1080/02650487.1995.11104603
https://doi.org/10.1080/02650487.1995.11104603
Autor:
Teresa J. Domzal, Jerome B. Kernan
Publikováno v:
Journal of Current Issues & Research in Advertising. 16:29-47
Although the globalization of advertising campaigns remains a contentious issue, the long-term trend appears to be in their favor—at least for world-class brands. Given that trend, this paper focuses on the executional properties of ads which facil
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5aba4246da7e1caf801746587740f19
https://doi.org/10.1080/10641734.1994.10505011
https://doi.org/10.1080/10641734.1994.10505011
Autor:
Teresa J. Domzal, Jerome B. Kernan
Publikováno v:
Journal of Advertising. 22:1-20
Global advertising succeeds when it is perceived in semiotically-equivalent ways by multicultural consumer segments. Before campaigns can be standardized, it is necessary to identify segments of consumers who share an ethos, since this represents the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d321dc4d98706062e7961ed504894913
https://doi.org/10.1080/00913367.1993.10673415
https://doi.org/10.1080/00913367.1993.10673415
Autor:
Teresa J. Domzal, Jerome B. Kernan
Publikováno v:
Psychology and Marketing. 10:495-511
Departing from the tradition in physical-attractiveness research, this article proposes an a priori taxonomy of body types that distinguishes people according to how they experience their own corporality. Consumers are shown to differ in how their bo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::344c6c00ade86530daf7abbe1774629e
https://doi.org/10.1002/mar.4220100604
https://doi.org/10.1002/mar.4220100604
Publikováno v:
Perceptual and Motor Skills. 77:95-98
Petty and Cacioppo's need for cognition scale (NCS)—both long version and short version—correlated significantly with the social desirability scale of Crowne and Marlowe. Inasmuch as need for cognition is an important individual-difference variab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::071d00c7b4638c4c04a5767539172733
https://doi.org/10.2466/pms.1993.77.1.95
https://doi.org/10.2466/pms.1993.77.1.95
Autor:
Jerome B. Kernan, Teresa J. Domzal
Publikováno v:
Journal of International Consumer Marketing. 5:51-71
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6703533f1987dd4a85a3f80315ea717b
https://doi.org/10.1300/j046v05n04_04
https://doi.org/10.1300/j046v05n04_04