Zobrazeno 1 - 10
of 119
pro vyhledávání: '"Jeou-Shyan Horng"'
Publikováno v:
Tourism Review. 78:712-725
Purpose This study aims to propose an integrated moderated mediation model to examine the process by which hotels obtain competitive advantage from the perspective of hotel managers. Design/methodology/approach After obtaining the agreement of the pa
Publikováno v:
Journal of Hospitality Marketing & Management. 31:872-898
Publikováno v:
Quality & Quantity. 57:1905-1922
Big data (BD) research articles are on new issues, this study sought to fill the knowledge gap of linkage the relationships between big data and marketing strategy with comprehensive viewpoints across different research fields in tourism and hospital
Publikováno v:
Journal of Hospitality and Tourism Management. 51:11-21
Publikováno v:
Journal of Hospitality and Tourism Management. 51:22-38
Publikováno v:
Education and Information Technologies.
Publikováno v:
Management Decision.
PurposeThe purpose of this study was to explore the influence of entrepreneurial attitudes, motivation and orientation on the entrepreneurial competitive advantage of innovative entrepreneurs in the tourism and hospitality industry, including those i
Autor:
Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Tai-Yi Yu, Ming-Tsung Lee, Maria Carmen B. Lapuz
Publikováno v:
Journal of Retailing and Consumer Services. 71:103213
Autor:
Hsuan Hsu, Jeou-Shyan Horng
Publikováno v:
Journal of Hospitality Marketing & Management. 30:419-437
The role of esthetic dining in the experience economy has rarely been explored by previous studies. This study examines the relationships among esthetic stimulation, pleasantness, behavioral intent...
Autor:
Hsuan Hsu, Jeou-Shyan Horng
Publikováno v:
Journal of Hospitality and Tourism Management. 45:520-534
For chasing a harmonic condition among all elements and customers' positive emotion-pleasure in a restaurant, this study constructs a holistic aesthetic experience model within the context of a restaurant through the consensus opinions of experts who