Výsledky vyhledávání - "Jeou-Shyan Horng"

Modelling competitive advantage using the concepts of big data and social media to develop a sustainability strategy

Autor: Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Tai-Yi Yu, Yen-Ling Ng

Publikováno v: Tourism Review. 78:712-725

Purpose This study aims to propose an integrated moderated mediation model to examine the process by which hotels obtain competitive advantage from the perspective of hotel managers. Design/methodology/approach After obtaining the agreement of the pa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c83576be7c45797346e3691f34211642
https://doi.org/10.1108/tr-01-2022-0012

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Discovering the processes of undergraduate hospitality students’ acceptance of facebook teaching interventions

Autor: Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Liu, Jun-You Lin, Lu Chen

Publikováno v: Education and Information Technologies.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::169aa07d5a90d1008bcd529e96d5cc99
https://doi.org/10.1007/s10639-023-11836-z

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Antecedents and consequences of new technology application behavior on word of mouth: The moderating roles of perceived interactivity

Autor: Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Tai-Yi Yu, Yen-Ling Ng

Publikováno v: Journal of Hospitality Marketing & Management. 31:872-898

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::03e231d64e7f9a6245464c97c7fa5ebf
https://doi.org/10.1080/19368623.2022.2087818

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Integrating big data and marketing concepts into tourism, hospitality operations and strategy development

Autor: Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Tai-Yi Yu, Yung-Chuan Huang, Jun-You Lin

Publikováno v: Quality & Quantity. 57:1905-1922

Big data (BD) research articles are on new issues, this study sought to fill the knowledge gap of linkage the relationships between big data and marketing strategy with comprehensive viewpoints across different research fields in tourism and hospital

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::640703c86a4a208d4406a19c194da38b
https://doi.org/10.1007/s11135-022-01426-5

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Identifying the critical factors for sustainable marketing in the catering: The influence of big data applications, marketing innovation, and technology acceptance model factors

Autor: Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Liu, Tai-Yi Yu, Ya-Ting Kuo

Publikováno v: Journal of Hospitality and Tourism Management. 51:11-21

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2bc3d9b9af159c345985d690a2515b9a
https://doi.org/10.1016/j.jhtm.2022.02.010

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Role of big data capabilities in enhancing competitive advantage and performance in the hospitality sector: Knowledge-based dynamic capabilities view

Autor: Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Tai-Yi Yu, Da-Chian Hu

Publikováno v: Journal of Hospitality and Tourism Management. 51:22-38

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bbbf5d49d90f109ff16746fd759fe49a
https://doi.org/10.1016/j.jhtm.2022.02.026

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Creating competitive advantage through entrepreneurial factors, collaboration and learning

Autor: Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Shu-Ning Zhang, Jun-You Lin

Publikováno v: Management Decision.

PurposeThe purpose of this study was to explore the influence of entrepreneurial attitudes, motivation and orientation on the entrepreneurial competitive advantage of innovative entrepreneurs in the tourism and hospitality industry, including those i

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d4e4df26559a259d98aa0518abd467d7
https://doi.org/10.1108/md-07-2022-0914

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Esthetic Dining Experience: The relations among aesthetic stimulation, pleasantness, memorable experience, and behavioral intentions

Autor: Hsuan Hsu, Jeou-Shyan Horng

Publikováno v: Journal of Hospitality Marketing & Management. 30:419-437

The role of esthetic dining in the experience economy has rarely been explored by previous studies. This study examines the relationships among esthetic stimulation, pleasantness, behavioral intent...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::40085260413c217d8e25b104b2cca3b5
https://doi.org/10.1080/19368623.2021.1859425

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A holistic aesthetic experience model: Creating a harmonious dining environment to increase customers' perceived pleasure

Autor: Hsuan Hsu, Jeou-Shyan Horng

Publikováno v: Journal of Hospitality and Tourism Management. 45:520-534

For chasing a harmonic condition among all elements and customers' positive emotion-pleasure in a restaurant, this study constructs a holistic aesthetic experience model within the context of a restaurant through the consensus opinions of experts who

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c789503c1a7fe2abf6757d5e48f37625
https://doi.org/10.1016/j.jhtm.2020.10.006

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The roles of university education in promoting students’ passion for learning, knowledge management and entrepreneurialism

Autor: Jeou-Shyan Horng, Sheng-Fang Chou, Chih-Hsing Liu, Yung-Chuan Huang

Publikováno v: Journal of Hospitality and Tourism Management. 44:162-170

With growing attention to and the importance of entrepreneurship education, there is a need for clear classification of educational programmes based on educational intervention performance. In examining a sample of 446 tourism and hospitality student

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::813658d42c58b8a9242727cbabb4180c
https://doi.org/10.1016/j.jhtm.2020.06.005

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