Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Jensen Schau, Hope"'
Publikováno v:
In Journal of Business Research February 2025 188
Autor:
ARCHPRU AKAKA, MELISSA1 melissa.akaka@du.edu, JENSEN SCHAU, HOPE2 hschau@arizona.edu
Publikováno v:
Journal of Advertising Research. Jun2023, Vol. 63 Issue 2, p185-200. 16p.
Publikováno v:
Journal of Advertising; Aug/Sep2022, Vol. 51 Issue 4, p411-429, 19p, 1 Color Photograph, 1 Diagram, 3 Charts, 1 Graph
Autor:
Epp, Amber M.1 (AUTHOR) aepp@bus.wisc.edu, Jensen Schau, Hope2 (AUTHOR) hschau@email.arizona.edu, Price, Linda L.3 (AUTHOR) llprice@eller.arizona.edu
Publikováno v:
Journal of Marketing. May2014, Vol. 78 Issue 3, p81-101. 21p. 2 Diagrams, 4 Charts.
Autor:
Jensen Schau, Hope, Gilly, Mary C.
Publikováno v:
Journal of Consumer Research, 2003 Dec . 30(3), 385-404.
Externí odkaz:
https://www.jstor.org/stable/10.1086/378616
Publikováno v:
Advances in Consumer Research Proceedings, 47-51
STARTPAGE=47;ENDPAGE=51;TITLE=Advances in Consumer Research Proceedings
STARTPAGE=47;ENDPAGE=51;TITLE=Advances in Consumer Research Proceedings
Four studies demonstrate that consumers’ information processing mindsets affect evaluations of copycat brands. We show this effect with both stable traits and experimentally-induced states. A broad (versus narrow) mindset improves copycat evaluatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::9ff7b9b7c1e1aad47d9dc3d5c77fbff3
https://research.vu.nl/en/publications/3ab1b30c-9c17-47f0-960d-0dbe2ac9848b
https://research.vu.nl/en/publications/3ab1b30c-9c17-47f0-960d-0dbe2ac9848b
Publikováno v:
Journal of Consumer Research; Feb2013, Vol. 39 Issue 5, p1010-1033, 24p, 1 Diagram, 7 Charts
Autor:
Jensen Schau, Hope1 (AUTHOR) hschau@eller.arizona.edu, Muñiz, AlbertM.2 (AUTHOR)
Publikováno v:
Journal of Strategic Marketing. Mar2006, Vol. 14 Issue 1, p19-33. 15p. 5 Black and White Photographs.