Zobrazeno 1 - 10
of 275
pro vyhledávání: '"Jenny van Doorn"'
Autor:
Jenny van Doorn, Edin Smailhodzic, Stefano Puntoni, Jia Li, Jan Hendrik Schumann, Jana Holthöwer
Publikováno v:
Journal of Business Research. 164:114000
Publikováno v:
Journal of Business Research, 137, 182-193. ELSEVIER SCIENCE INC
In the hope of benefiting from the increasing focus on sustainability in Western markets, national brands are introducing new sustainable products. We investigate the success of new sustainable products with a unique dataset combining household panel
Publikováno v:
Food Quality and Preference, 99:104568. ELSEVIER SCI LTD
Food serving sizes are on the rise and this increase is one factor contributing to both obesity and food waste. Hence, reducing serving size is a potentially effective strategy for lessening overconsumption and food waste—but it carries the risk th
Autor:
Jana Holthöwer, Jenny van Doorn
Publikováno v:
Journal of the Academy of Marketing Science. SPRINGER
Although robots are increasingly used in service provision, research cautions that consumers are reluctant to accept service robots. Five lab, field, and online studies reveal an important boundary condition to earlier work and demonstrate that consu
Autor:
David Langley, Irene C. L. Ng, Stefan Stieglitz, Alexander Lazovik, Albert Boonstra, Jenny van Doorn
Publikováno v:
Journal of Business Research, 122, 853-863. ELSEVIER SCIENCE INC
The internet of everything (IoE), connecting people, organizations and smart things, promises to fundamentally change how we live, work and interact, and it may redefine a wide range of industry sectors. This conceptual paper aims to develop a vision
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a831d930cbee71219669bb69c9333263
https://research.rug.nl/en/publications/a4e83a1e-c03e-495c-84c5-029498ac0228
https://research.rug.nl/en/publications/a4e83a1e-c03e-495c-84c5-029498ac0228
Publikováno v:
Sustainability
Volume 12
Issue 9
Sustainability, 12(9):3711. MDPI AG
Sustainability, Vol 12, Iss 3711, p 3711 (2020)
Volume 12
Issue 9
Sustainability, 12(9):3711. MDPI AG
Sustainability, Vol 12, Iss 3711, p 3711 (2020)
In this research, we focus on the presumed negative effect of a sustainability claim on product quality. We propose that a brands&rsquo
corporate social responsibility (CSR) can reduce this negative effect. We conduct an experiment to test our h
corporate social responsibility (CSR) can reduce this negative effect. We conduct an experiment to test our h
Publikováno v:
Journal of the Academy of Marketing Science, 46(3), 366-383. SPRINGER
In today’s connected world, customer engagement behaviors are very important. Many companies launch initiatives to stimulate customer engagement. However, despite evidence that customer engagement behavior also matters to share-holders, academic re
Publikováno v:
Marketing Letters, 28(4), 607-619. SPRINGER
Although many studies report positive effects of corporate social responsibility (CSR) on customer attitudes, recent literature shows that the effectiveness of CSR initiatives critically varies among consumers, brands, and companies. Using 1375 custo
Autor:
John Hulland, Amy L. Ostrom, Martin Mende, J. Andrew Petersen, Jenny van Doorn, Dhruv Grewal, Stephanie M. Noble
Publikováno v:
Journal of Service Research, 20(1), 43-58. SAGE Publications Inc.
Technology is rapidly changing the nature of service, customers’ service frontline experiences, and customers’ relationships with service providers. Based on the prediction that in the marketplace of 2025, technology (e.g., service-providing huma
Publikováno v:
Journal of Marketing Research, 56(4), 535-556. AMER MARKETING ASSOC
Interactions between consumers and humanoid service robots (HSRs; i.e., robots with a human-like morphology such as a face, arms, and legs) will soon be part of routine marketplace experiences. It is unclear, however, whether these humanoid robots (c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d0e35bad9fd1003203830bd1b5731579
https://research.rug.nl/en/publications/8029b0c0-b7cb-43ba-9ea0-859629db5073
https://research.rug.nl/en/publications/8029b0c0-b7cb-43ba-9ea0-859629db5073