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pro vyhledávání: '"Jenny Holmquist"'
Autor:
Kristin Thornton, Kaye D. Sweetser, Jenny Holmquist, Carrie Edwards, Sheryl Gudelsky, Lindley Curtis, Kristen L. Fraser
Publikováno v:
Public Relations Review. 36:90-92
This survey of nonprofit public relations practitioners ( N = 409) applied the Unified Theory of Acceptance and Use of Technology (UTAUT). Findings indicate that women consider social media to be beneficial, whereas men exhibit more confidence in act
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1513e34647be17b9390fdeb4c16a217
https://doi.org/10.1016/j.pubrev.2009.10.003
https://doi.org/10.1016/j.pubrev.2009.10.003
