Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Jenny (Jiyeon) Lee"'
Publikováno v:
Journal of Product & Brand Management. 31:536-550
Purpose The purpose of this study is to explore how emotions felt by the public during a crisis influenced consumer loyalty intention and negative word-of-mouth (WOM). Considering the context-specific nature of emotions, the existing crisis emotions
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf97ebdc25384a8c3866fc7ac4e7f1e1
https://doi.org/10.1108/jpbm-05-2020-2901
https://doi.org/10.1108/jpbm-05-2020-2901
Publikováno v:
Australasian Marketing Journal. 29:364-378
A handful of prior marketing studies have examined the impact of customer satisfaction (CS) on the cost of equity (COE). These studies have estimated the COE using the ex post proxy (e.g., stock market beta) that may be susceptible to market fluctuat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6bc531384b49e747794e3545c61c815
https://doi.org/10.1177/1839334921993951
https://doi.org/10.1177/1839334921993951
Publikováno v:
European Journal of Marketing. 55:790-813
Purpose The purpose of this study is to empirically examine the personal/situational and business factors that encourage or discourage pro bono service of professionals based on the theory of institutional logics framework and the extended purchase b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b688ad5fae1380ac1122c160aead1760
https://doi.org/10.1108/ejm-05-2019-0438
https://doi.org/10.1108/ejm-05-2019-0438
Publikováno v:
Australasian Marketing Journal. 28:117-123
Mindfulness is being fully awake with the here-and-now moment. This study examines the mechanisms through which mindfulness enhances job performance. Specifically, we hypothesise that the relationship between mindfulness and service employees’ job
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0041243fc6444f4adb05f192c880d8f
https://doi.org/10.1016/j.ausmj.2019.12.003
https://doi.org/10.1016/j.ausmj.2019.12.003
Publikováno v:
European Journal of Marketing. 52:2026-2051
Purpose The purpose of this study is to examine the relevance of American Customer Satisfaction Index (ACSI) to management voluntary forecasts of earnings. The authors further investigate whether the market reacts to such forecasts in respect of sati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::44880d9bd5b5d67cbb24c47c9c40a679
https://doi.org/10.1108/ejm-06-2017-0422
https://doi.org/10.1108/ejm-06-2017-0422
Publikováno v:
Journal of Services Marketing. 32:616-628
Purpose Service employees’ cultural values play an integral part in the service encounter. The purpose of this study is to investigate whether frontline employees’ (FLEs) individual cultural values moderate the relationship between service models
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3ad089920bc804e780140682231836b9
https://doi.org/10.1108/jsm-07-2017-0263
https://doi.org/10.1108/jsm-07-2017-0263
Publikováno v:
European Journal of Marketing. 51:1836-1855
Purpose In today’s global marketplace, the mantra of many service firms is enhanced efficiency and productivity. To increase their bottom line, firms must also expand revenue. They thus face the challenge of ways to increase revenue through custome
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c421c00c0f5b0fc30759dd0d68cf0762
https://doi.org/10.1108/ejm-07-2016-0385
https://doi.org/10.1108/ejm-07-2016-0385
© 2019, © 2019 Informa UK Limited, trading as Taylor & Francis Group. Place attachment has become an important concept in tourism-related research, with substantial relevance for the nature of the human-place relationship and behavioural intentions
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::04fee7e5f46ec191cc9a5e750d5e561e
https://hdl.handle.net/10453/139136
https://hdl.handle.net/10453/139136
Publikováno v:
AMA Winter Academic Conference Proceedings. 2017, Vol. 28, pJ-21-J-23. 3p.
Autor:
Jenny (Jiyeon) Lee
Publikováno v:
Services Marketing Quarterly. 36:226-244
This study identifies festival-specific discrete emotions and examines how these emotions are evoked and affect postconsumption satisfaction. Data were collected from 228 festival visitors through the two-phased self-administered surveys. The results
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::10930b85130047b77aa2cf0aad6e95a2
https://doi.org/10.1080/15332969.2015.1046773
https://doi.org/10.1080/15332969.2015.1046773