Zobrazeno 1 - 10
of 43
pro vyhledávání: '"Jennifer Mak"'
Publikováno v:
Journal of Applied Marketing Theory, Vol 10, Iss 2 (2023)
According to a report by Newzoo (2023), global e-sports revenue will reach US$187.7 billion in 2023, a year-on-year increase of 2.6%. By understanding the motivations of esports players, marketers can tailor their strategies, messages, and products b
Externí odkaz:
https://doaj.org/article/dc139c2182714117a13932910b37be4a
Autor:
Maria K. Jantz, Jennifer Mak, Ashley N. Dalrymple, Juhi Farooqui, Erinn M. Grigsby, Angelica J. Herrera, Elvira Pirondini, Jennifer L. Collinger
Publikováno v:
Frontiers in Neuroscience, Vol 17 (2023)
Neural engineering is an emerging and multidisciplinary field in which engineering approaches are applied to neuroscience problems. Women are underrepresented in engineering fields, and indeed in science, technology, engineering, and mathematics (STE
Externí odkaz:
https://doaj.org/article/29f16c1d6c8d4df3be3685c0a8672cea
Autor:
Jennifer Mak, Deniz Kocanaogullari, Xiaofei Huang, Jessica Kersey, Minmei Shih, Emily S. Grattan, Elizabeth R. Skidmore, George F. Wittenberg, Sarah Ostadabbas, Murat Akcakaya
Publikováno v:
IEEE Transactions on Neural Systems and Rehabilitation Engineering, Vol 30, Pp 1840-1850 (2022)
We aim to build a system incorporating electroencephalography (EEG) and augmented reality (AR) that is capable of identifying the presence of visual spatial neglect (SN) and mapping the estimated neglected visual field. An EEG-based brain-computer in
Externí odkaz:
https://doaj.org/article/5d41b814662843ffbf7e5c8533b2c6b1
Publikováno v:
Journal of Applied Marketing Theory, Vol 8, Iss 1 (2018)
This study examined the fans motivation to attend the National Football League (NFL) games and how it relates to fan identification. Data from 158 fans who attended regular season games in a Midwestern city in the United States were analyzed using re
Externí odkaz:
https://doaj.org/article/6f76954ec4564f6ba2d1d81c87a786a2
Autor:
Jennifer Mak, Siu Yin CHEUNG
Publikováno v:
Journal of Applied Marketing Theory, Vol 7, Iss 1 (2017)
The purposes of this study were to examine the difference between Facility Management Systems, in-house versus outsourcing, in service quality of sport public sport centers, as well as examine the aspects of service delivery. The sample consists of 3
Externí odkaz:
https://doaj.org/article/6e6af38b42dc4723bedc02502a89f1b7
Autor:
Jennifer Mak, Siu Yin CHEUNG
Publikováno v:
Journal of Applied Marketing Theory, Vol 2, Iss 2 (2011)
Collegiate football ticket sales supply over 20% of the athletic department revenues (NCAA, 2008) and are an important part of the income stream, as pre-sold season tickets are guaranteed income. The purpose of this study was to examine the theoretic
Externí odkaz:
https://doaj.org/article/070108be4cc941f9ad665e6c3b00b952
Publikováno v:
Journal of Applied Marketing Theory, Vol 2, Iss 1 (2011)
Service quality is an essential element for managers and marketers to successfully compete in the sport and leisure industry. The present study is a first of its kind research study evaluating the service quality of the Chinese YMCA of Hong Kong. In
Externí odkaz:
https://doaj.org/article/86286b0387ee4991bb28a383b1fc86f8
Autor:
Steve Chen, Jennifer Mak
Publikováno v:
Journal of Applied Marketing Theory, Vol 1, Iss 2 (2010)
This study examined the ticket purchasing motivation and interests of 334 season-ticket holders (199 males, 135 females) from two NCAA Division-I regional state institutions. The participants’ purchasing motivation and interests were surveyed onsit
Externí odkaz:
https://doaj.org/article/840904580bd74f0d9e34982a50f55bf7
Autor:
Deniz Kocanaogullari, Xiaofei Huang, Jennifer Mak, Minmei Shih, Elizabeth Skidmore, George F. Wittenberg, Sarah Ostadabbas, Murat Akcakaya
Publikováno v:
Annual International Conference of the IEEE Engineering in Medicine and Biology Society. IEEE Engineering in Medicine and Biology Society. Annual International Conference. 2021
Spatial neglect (SN) is a neurological disorder that causes inattention to visual stimuli in the contralesional visual field, stemming from unilateral brain injury such as stroke. The current gold standard method of SN assessment, the conventional Be
Autor:
Aya Khalaf, Sarah Ostadabbas, Jennifer Mak, George F. Wittenberg, Elizabeth R. Skidmore, Jessica Kersey, Murat Akcakaya, Deniz Kocanaogullari
Publikováno v:
EMBC
Spatial neglect (SN) is a neurological syndrome in stroke patients, commonly due to unilateral brain injury. It results in inattention to stimuli in the contralesional visual field. The current gold standard for SN assessment is the behavioral inatte