Zobrazeno 1 - 10
of 111
pro vyhledávání: '"Jennifer Lees-Marshment"'
Autor:
Jennifer Lees-Marshment
Publikováno v:
Politics and Governance, Vol 4, Iss 2, Pp 25-35 (2016)
This article provides a fresh perspective on political leadership by demonstrating that government ministers take a deliberative approach to decision making. Getting behind the closed doors of government through 51 elite interviews in the UK, US, Aus
Externí odkaz:
https://doaj.org/article/e8e1755526494114a00e82282943ce95
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters'needs, or do they pose a threat to democracy? Political Marke
Publikováno v:
European Journal of Marketing. 56:2340-2368
Purpose This paper aims to identify both the traditional and novel forms of marketing behind New Zealand Prime Minster Jacinda Ardern’s landslide victory in the 2020 New Zealand General Election during the COVID-19 pandemic. Design/methodology/appr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a6316c2df6d773174745d516f15e57e
https://doi.org/10.1108/ejm-10-2021-0763
https://doi.org/10.1108/ejm-10-2021-0763
Autor:
Aman Abid, Sanjit K. Roy, Jennifer Lees-Marshment, Bidit L. Dey, Syed S. Muhammad, Satish Kumar
Publikováno v:
Electronic Commerce Research.
We focus on political marketing and conduct a systematic literature review of journal articles exploring political marketing on social media. The systematic literature review delineates the current state of political social media marketing literature
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f22d0b6cb1e97f16a24c4236079382ba
https://doi.org/10.1007/s10660-022-09636-7
https://doi.org/10.1007/s10660-022-09636-7
Autor:
Jennifer Lees-Marshment, Neil Bendle
Publikováno v:
International Journal of Public Leadership. 18:305-318
PurposePolitical management is about getting things done in campaigns, parties and government. Political organizations can use management concepts such as strategic planning, human resources and organizational design to help them achieve their goals.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::120a29f6654e1ece2ab0090f6e187ac4
https://doi.org/10.1108/ijpl-12-2021-0062
https://doi.org/10.1108/ijpl-12-2021-0062
Publikováno v:
The Routledge Companion to Marketing and Society ISBN: 9781003028079
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c016965b1e5c77f5a6f92fd4dead560
https://doi.org/10.4324/9781003028079-26
https://doi.org/10.4324/9781003028079-26
Publikováno v:
Journal of Business Ethics. 166:761-778
In the business ethics literature, a commons paradigm orients theorizing toward how civil society can promote collaboration and collectively govern shared resources, and implicates the common good—the ethics of providing social conditions that enab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65de1d7af4466b604008ea94e91354bc
https://doi.org/10.1007/s10551-020-04577-3
https://doi.org/10.1007/s10551-020-04577-3
Autor:
Andrew Lim, Jennifer Lees-Marshment
Publikováno v:
The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs ISBN: 9783030138950
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2233a067b03161d5ecd43d6557c07527
https://doi.org/10.1007/978-3-030-44556-0_190
https://doi.org/10.1007/978-3-030-44556-0_190
Autor:
Jennifer Lees-Marshment
Publikováno v:
Customer Needs and Solutions. 6:41-48
The marketing discipline needs to pay more attention to political marketing. Marketing has permeated deeply into the heart of elections and government. Numerous political players, including presidents and prime ministers, politicians, and parties, as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6d684df73dc1675748c197e819f4f360
https://doi.org/10.1007/s40547-019-0091-0
https://doi.org/10.1007/s40547-019-0091-0
Autor:
Jennifer Lees-Marshment
The Human Resource Management of Political Staffers: Insights from Prime Ministers'Advisers and Reformers explores the human resource management of political staffers and advisers who work for politicians.Deeply grounded in the experiences of those w