Výsledky vyhledávání - "Jennifer Huh"

Building trust with voice assistants for apparel shopping: The effects of social role and user autonomy

Autor: Jennifer Huh, Claire Whang, Hye-Young Kim

Publikováno v: Journal of Global Fashion Marketing. 14:5-19

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7257e646e2bc710e30d04fb1276c2034
https://doi.org/10.1080/20932685.2022.2085603

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Showrooming versus webrooming: Examining motivational differences in omnichannel exploratory behaviors

Autor: Jennifer Huh, Hye-Young Kim

Publikováno v: The International Review of Retail, Distribution and Consumer Research. 32:532-548

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::000ea64476e039b04cbf192db667f1fd
https://doi.org/10.1080/09593969.2022.2048413

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'Oh, happy day!' Examining the role of AI-powered voice assistants as a positive technology in the formation of brand loyalty

Autor: Jennifer Huh, Hye-Young Kim, Garim Lee

Publikováno v: Journal of Research in Interactive Marketing.

PurposeThis study examines how the locus of agency of brands' artificial intelligence (AI)–powered voice assistants (VAs) could lead to brand loyalty through perceived control, flow and consumer happiness under the moderating influences of brand im

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::eabb76c92026a0fdc6f8f3ae7bd899aa
https://doi.org/10.1108/jrim-10-2022-0328

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Does How and Who Matter in Encouraging Sustainable Behavior?: Focused on the Effect of Influencer Type and Content Modality

Autor: Claire Whang, Do Yuon Kim, Jennifer Huh

Publikováno v: Innovate to Elevate.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1c55539f2bda88654e3f0dfe58d091de
https://doi.org/10.31274/itaa.15826

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The Uses and Gratifications Model of Voice Shopping

Autor: Jennifer Huh, Hye-Young Kim

Publikováno v: Breaking Boundaries.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7b3e85d461c1d2636e2096cbdde1a779
https://doi.org/10.31274/itaa.13318

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THE SOCIAL ROLE OF VOICE ASSISTANTS AS SERVANT VERSUS PARTNER: WILL AUTONOMY MATTER IN BUILDING A TRUSTFUL RELATIONSHIP?

Autor: Hye-Young Kim, Jennifer Huh, Claire Haesung Whang

Publikováno v: Global Fashion Management Conference. :324-325

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d0a5cd634ea69061339d0fa742c36eed
https://doi.org/10.15444/gfmc2021.05.03.03

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The Role of Curiosity on Showrooming and Webrooming

Autor: Jennifer Huh, Hye-Young Kim

This study aimed to explore what motivates consumers’ exploratory behavior in an omni-channel context. Specifically, this study tested a conceptual model delineating how each dimension of curiosity (interest vs. deprivation) affects showrooming and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c97ff407d52d03527c90bdce947d4950
https://doi.org/10.31274/itaa.8287

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UNDERSTANDING CONTEMPORARY LUXURY EXPERIENCE: TWO CONTRASTING PROPOSITIONS

Autor: Hye-Young Kim, Jennifer Huh

Publikováno v: Global Fashion Management Conference. 2018:203-204

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a7ecc6a6b6fe29aecdf3636f0122e544
https://doi.org/10.15444/gmc2018.02.07.01

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UNDERSTANDING MICRO-MOMENTS IN MOBILE SHOPPING: SEQUENTIAL LINKAGES BETWEEN CURIOSITY AND CONSUMER TRAITS

Autor: Hye-Young Kim, Jennifer Huh

Publikováno v: Global Fashion Management Conference. 2019:314-314

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::04518075617cdab9b2605fbdf7f93aa4
https://doi.org/10.15444/gfmc2019.03.02.01

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