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pro vyhledávání: '"Jennifer De Vita"'
Autor:
Bruno Schivinski, Nicolas Pontes, Barbara Czarnecka, Wen Mao, Jennifer De Vita, Vasileios Stavropoulos
Publikováno v:
Journal of Product & Brand Management. 31:1047-1062
Purpose This study aims to examine in which circumstances consumer’s self-congruity moderates the indirect influence of consumer-based brand equity (mediating role) in the relationship between firm-created and user-generated social media content an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dfcb058ed2b22ab8a196c479fc9b6baf
https://doi.org/10.1108/jpbm-05-2021-3468
https://doi.org/10.1108/jpbm-05-2021-3468
