Transcending reality: Introducing mental time travel experiences and their ability to influence brand outcomes

Autor: Barhorst, Jennifer Brannon, McLean, Graeme, Krey, Nina, Javornik, Ana, Evanschitzky, Heiner

Publikováno v: In Journal of Business Research September 2023 164

Revealing the double‐edged sword: Introducing the Technology and Consumer Well‐being Paradox Model.

Autor: McLean, Graeme, Krey, Nina, Barhorst, Jennifer Brannon

Publikováno v: Psychology & Marketing; Jan2025, Vol. 42 Issue 1, p5-20, 16p

Service encounter microblog word of mouth and its impact on firm reputation

Autor: Barhorst, Jennifer Brannon, Wilson, Alan, McLean, Graeme James, Brooks, Joshua

Publikováno v: Journal of Services Marketing, 2020, Vol. 34, Issue 5, pp. 717-733.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JSM-07-2019-0263

Augmented Reality Brand Experiences (ARBEs): The Role of Imaginative Involvement & Episodic Memory in Fostering Brand Loyalty: An Abstract

Autor: Jennifer Brannon Barhorst, Graeme McLean, Nina Krey, Heiner Evanschitzky

Publikováno v: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8fde4740759422a9065681c60910ec26
https://doi.org/10.1007/978-3-031-24687-6_91

‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being

Autor: Ana Javornik, Ben Marder, Jennifer Brannon Barhorst, Graeme McLean, Yvonne Rogers, Paul Marshall, Luk Warlop

Publikováno v: Javornik, A, Marder, B, Barhorst, J B, McLean, G, Rogers, Y, Marshall, P & Warlop, L 2022, ' ‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being ', Computers in Human Behavior, vol. 128, 107126 . https://doi.org/10.1016/j.chb.2021.107126

Augmented reality (AR) filters are a popular social media feature affording users a variety of visual effects. Despite their widespread use, no research to date has examined either ‘why’ people use them (i.e., motivations) or ‘how’ their usag

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::424d47fbbedbc204d20824eaa332ecd0
https://www.pure.ed.ac.uk/ws/files/247542092/JavornikEtalCHB2021WhatLiesBehindTheFilter.pdf