Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Jennifer Argo"'
Autor:
Jennifer Argo, Darren W. Dahl
Publikováno v:
Journal of Retailing. 96:25-39
In this article we review research from the past decade that explores how elements of social influence in the bricks-and-mortar retail environment impact customers. We focus our discussion on demonstrating how the active and passive social influence
Autor:
Jennifer Argo
Publikováno v:
Consumer Psychology Review. 3:126-140
Publikováno v:
Journal of the Association for Consumer Research. 4:293-303
Innovative solutions are flourishing in today’s consumption environment. Yet responding positively to innovation has proved difficult for consumers. Little is known about whether subtle con...
Publikováno v:
Journal of the Association for Consumer Research. 3:555-565
Previous research has demonstrated two key ways in which the original conceptualization of the law of contagion fails to account for numerous empirical findings: (1) contact is not the only...
Publikováno v:
Journal of Consumer Psychology. 29:271-284
This research demonstrates that a consumer’s physical appearance—and, more specifically, his or her body size—predictably influences the product(s) that the consumer is recommended. Four studies conducted in both field and lab settings show tha
Autor:
Utpal M. Dholakia, Timothy J. Gilbride, Koert van Ittersum, Leonard Lee, Tim Böttger, Barbara E. Kahn, J. Jeffrey Inman, Ajay Kalra, Jennifer Argo, Leigh McAlister, Lehman, Claire I. Tsai, Venkatesh Shankar
Publikováno v:
Journal of the Association of Consumer Research, 3(3), 277-293. The University of Chicago Press
We propose a theory-based model of the shopper journey, incorporating the rich literature in consumer and marketing research and taking into account the evolving retailing landscape characterized by significant knowledge, lifestyle, technological, an
Publikováno v:
Organizational Behavior and Human Decision Processes. 144:60-73
This research shows that activating public self-awareness leads individuals to increase their association with symbolic representations of their identity. When a social identity was threatened, participants high rather than low in public self-awarene
Publikováno v:
Journal of Consumer Psychology. 27:392-397
In their paper, Li, Gordon and Gelfand (this issue) introduced the Tightness–Looseness (T–L) framework to the consumer domain, and offered several ideas on how this framework could be applied to consumer behavior. In this commentary, we examine t
Autor:
Darren W. Dahl, Jennifer Argo
Publikováno v:
Journal of Consumer Research. 44:974-990
Across six studies, a female mannequin is demonstrated to have negative implications for both male and female consumers low in appearance self-esteem. In particular, consumers who are lower in appearance self-esteem evaluate a product displayed by a