Zobrazeno 1 - 10 of 11 pro vyhledávání: '"Jenni Sipilä"'
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The emperor’s new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Autor: Virginie Lavoye, Jenni Sipilä, Joel Mero, Anssi Tarkiainen
Purpose Virtual try-on (VTO) technology offers an opportunity for fashion and beauty brands to provide enriched self-explorative experiences. The increased popularity of VTOs makes it urgent to understand the drivers and consequences of the explorati
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::53752f62841c2c3e3f9b393cef26ccdb
http://urn.fi/URN:NBN:fi:jyu-202304192555
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3
Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them
Autor: Sascha Alavi, Christian Schmitz, Sabrina Dörfer, Jenni Sipilä, Laura Marie Edinger-Schons
Publikováno v: Journal of the Academy of Marketing Science. 49:280-303
Recent marketing research has identified mixed effects of luxury companies’ corporate social responsibility (CSR) engagement on customer-level outcomes. To gain a better understanding of these effects, we develop a conceptual framework in which we
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b82f26b541883378b8881f7009fb9f2a
https://doi.org/10.1007/s11747-020-00755-x
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4
How to Measure Foot Self-Care? A Methodological Review of Instruments
Autor: Jenni Sipilä, Anne-Marie Mäkelä, Sasu Hyytiä, Minna Stolt
Publikováno v: Journal of Personalized Medicine. 13:434
Foot self-care is an important element of caring for and promoting foot health. However, little is known about the validity and reliability of existing foot self-care instruments. The purpose of this review is to describe and analyze the focus, conte
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4d3628dfa4c9012b06678d989cd0987c
https://doi.org/10.3390/jpm13030434
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5
Are Two Reasons Better Than One? The Role of Appeal Type in Consumer Responses to Sustainable Products
Autor: Jan Wieseke, Jenni Sipilä, Laura Marie Edinger-Schons, Sankar Sen, Gina Mende
Publikováno v: Journal of Consumer Psychology. 28:644-664
In the face of the growing prevalence of multiple appeals to sustainable consumption in marketers’ sustainable product communications, we examine the efficacy, in terms of consumer reactions, of adding an extrinsic appeal (e.g., “Purchase this gr
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7fcfb7c3451ca4a21ead609e9e8ef0aa
https://doi.org/10.1002/jcpy.1032
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6
Facts or Opinions Which Make a Difference? Word-of-Mouth and Attitude Change in a High-Involvement Service Context
Autor: Kristiina Herold, Anssi Tarkiainen, Jenni Sipilä, Sanna Sundqvist
Publikováno v: SERVICES MARKETING QUARTERLY. 39(4):261-276
This research explores how word-of-mouth (WOM) changes consumers’ attitudes and choice behavior in a high-involvement service (higher education) context. Hypotheses are tested by means of structura...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::46aee89a9e4a43ef972639ee784f4b70
http://juuli.fi/Record/0336646318
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8
Toward an improved conceptual understanding of consumer ambivalence
Autor: Sanna Sundqvist, Jenni Sipilä, Anssi Tarkiainen
Publikováno v: AMS Review. 8:147-162
Despite the significance of ambivalence in consumer research, the concept suffers from a lack of clarity. This study thus aims to develop an improved conceptual understanding of consumer ambivalence based on the analysis of existing definitions. A nu
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bdf802edd04552d0198978b935564b72
https://doi.org/10.1007/s13162-017-0098-3
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9
The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process
Autor: Sanna Sundqvist, Anssi Tarkiainen, Jenni Sipilä, Kristiina Herold
Publikováno v: JOURNAL OF BUSINESS RESEARCH. 80:176-187
This study investigates the influence of word-of-mouth (WOM) on consumers' attitudinal ambivalence in the context of higher education decision-making. Construal level theory (CLT) is combined with attitudinal ambivalence literature to generate hypoth
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::033e08da6669b0288900d2ffb2fa9c18
http://juuli.fi/Record/0283424117
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10
How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
Autor: Jenni Sipilä, Kristiina Herold, Sanna Sundqvist, Anssi Tarkiainen
Publikováno v: Journal of Marketing for Higher Education. 27:59-76
The purpose of this paper is to assess the effect of service values on the processing of word-of-mouth (WOM) information, and their impact on a complex belief in a high-involvement service context. Hypotheses are tested on survey data collected from
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c5d4dfca1278c4203da9e3f9ef313d58
https://doi.org/10.1080/08841241.2016.1213347
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