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pro vyhledávání: '"Jennette Sheldon"'
Autor:
Gregory J. Maurer, Shanon J. Wilson, Kathleen S. Hartzel, Christopher Trunick, Jennette Sheldon, Christopher J. Mahanes
Publikováno v:
Journal of Information & Knowledge Management. 10(01):51-58
Social networking, through media such as Twitter and Facebook, is changing influence streams on consumer (customer) attitudes and behaviours. The direct and readily available consumer-to-consumer communication, made accessible through social networki
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::064624aa1a0dc4572fd2d8b287182ac9
http://www.worldscinet.com/cgi-bin/details.cgi?type=html&id=pii:S0219649211002821
http://www.worldscinet.com/cgi-bin/details.cgi?type=html&id=pii:S0219649211002821
